Iwata Says He Doesn’t Think Nintendo Is Suffering

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Yesterday, July 15th, 2013, marked the 30th anniversary of the Famicom, known as the Nintendo Entertainment System (NES) in regions outside Japan. Because Nintendo has been in the home video game console business for 30 years, company president Satoru Iwata says he thinks Nintendo isn’t suffering.

“Coming from thirty years in the home console business, I don’t think we’re suffering,” Iwata told Japanese newspaper Nikkei Shinbun.

Practically every company has its ups and downs, so Iwata’s comment is perfectly reasonable.

145 thoughts on “Iwata Says He Doesn’t Think Nintendo Is Suffering”

      1. I think your cool. You obviously have some sense. I agree that the Wii U has been one of the most disappointing things Nintendo has to offer but to some it can be really fun. Once it gets games and a good reason to actually be played with, I’ll dust off my Wii U and play it proudly. May i ask if you have one?

          1. Well though you do hate it, prepare for many many games in the next few months and the beginning of next year. Hopefully games like X and Mario Kart 8 can change your mind but I understand your hate lol.

      2. At first it was, it’s getting better with the games announced. Everyone hated the PS3 back in its launch, look how it is now?

  1. Everyone love’s an underdog.Well unless it’s Nintendo then everyone want’s them to fail.Are we the only one’s that don’t ever want to live in a Nintendo free world?

    1. Yes I think we are. Everyone hates Nintendo even though without them gaming probably even wouldn’t exist, or be as good as right now.

      1. No Microsoft should go to hell. They do nothing to improve gaming but instead try to make it worser and worser. Luckily the DRM shit didn’t happen.

      2. cause that went so well with rare… nintendo makes mistakes, just like sony’s PS3 made mistakes, and just like the XBONE makes mistakes. so many people simply want to win, and attacking the company that once was great. all companies are great, but ALL MAKE MISTAKE. silly boys and girls… no ones perfect.

          1. So far thats the only xbone game i like and love. I hope double helix doesn’t screw it up, but they do have the original creator working on it to. So far i think saberwolf is da best

            1. It’s not Xbone anymore, it got rid of the dumb shit, MS got their kick in the balls, they wont try it again.

              It’s the the Xbox One step behind the PS4, PS4 is a better deal, but Xbox One is fine.

              But yeah, watched tons of impressions videos, everyones loving KI right now, and watched interviews and DH clearly really care about the game, and it’s history and making a fun and core fighting game, and they’re very self aware of criticism of their past stuff, they flat out basically admit it, although clearly budget was a big issue, but they’re asking for feedback from the community, and like literally from E3 to EVO, they already made the blood more visible and land on te ground like old KI, and teaked the gameplay, added shadow counters, counter breakers, all because the community asked for it.

              Honestly, because PS4’s launch games arent THAT interssting to me, i could go for a X1 first because of KI. Im hyped.

            1. People are still salty over the Xbox One. That’s understandable. It wasn’t the developers fault. They went to EVO, set up a whole booth, had a new build with fan suggested additions, got on stage to tease Chief Thunder, they’re working around it, i applaud them for that.

              Fact is, anyone who looks at the Xbox One and still calls it “Xbone”, is childish.
              I’m not saying MS deserve to have people running back to them, they fcked up, and turned alot of people over to the PS4, but it’s not a bad system anymore. It’s not a better value than the PS4, but that’s it. Otherwise, it’s just a console. Games matter most, and KI looks hype, wish people would look around the Xbox One an just take the game for what it is, and give it attention and realise “hey, this actually looks pretty good”

              1. I try to follow games not consoles most of the time but people like mircosoft who screwed up things make it hard for me i’m happy they reverse their policies 8D, but i still don’t trust them. But hey we get thunder hawk next!!!!

                1. I think they got their slap on the wrist, if they tried anything again, they’d be dead.

                  But yeah, games matter, and i want KI, so im getting it xD

                1. it is, there is nothing childish about it.
                  Even hardcore xbox fans have been saying xbone, it’s just an abbreviation lol.

          2. Dude please they fuck killer instinct up.look what they did with glacius, right now i don’t gonna buy a xbox one anymore, cause killer instinct is not like it must be. The best fighting game ever, and look what they do. Ultra doesnt look like a sweet ultra from the past.

          1. That’s nit the reason the game is being hated the reason is that the game is aiming at being a street fighter 4 mod.

    1. 3DS is doing fine wii u will sells will rise up and till dec i don’t know when x,smash , or bayonetta comes out but they will help too. I’ll be also getting a ps4 and i might wait to get a xbone just for ki though.

          1. Who the fuck are you? I’m not sure, but I haven’t told you before so I’ll tell you now. Go fuck yourself. Multiple times.

    2. Ur a tart fuck off and play some ps3 or wait and play some more ps3 games in a proper native 720p its called ps4 ? i seen little graphical upgrade on Killzone and second son ect knack was kack ??? after seing ps4 games i can’t believe fanboys are even happy the games looked crap…..

      1. @matt

        Your opinion is not based on facts. You must have poor visual perceptual skills if you think the games shown so far for the PS4 all look like crap graphically. Or do you mean the PS4 games that were shown have shit gameplay?. In either case you would still be wrong. I recommend you visit a behavioral optometrist for vision therapy.

    1. Basically Nintendo, your reputation is fucked until you can Prove you can develop for and sell your own damn hardware.

      1. Lol nahh. There reputation is as strong as ever. Isn’t the Wii U doing better X360 and PS3 in there first year? Not being a smartass, i’m legitimately curious.

        1. Its about evens but maybe come November after,Pikimin3,Wonderful101,SuperMario,Windwaker,WiiUParty,WiiFitU,Watchdogs,Splintercell,Batman Origins,COD Ghosts ?,and them unannounced 3rd party games and tons of eshop games,i question marked Ghosts because its not confirmed but i think it will come,then i think wiiu will sell alot better….

        2. -not one title has even made it to 2mill sales,
          -most 3rd party stop supporting nintendo.
          -they’ve sold less then 200k physical copies in the UK in 6 months..
          -ps2 and psp1 are outselling wiiu software(uk)
          -nintendo has released 2 wiiu games in about a year (+ constantly lies about rls’s)
          -even if the wiiu’s install base magically doubles all of the sudden.. the console would still be considered failure

          yep.. they are stronger then ever… how you could say that is beyond me.

  2. Iwata, I love you man, but you’re living inside a goddamn bubble if you don’t think Nintendo’s not exactly where they should be at present. Hell, just ask your shareholders.

  3. Myth: Nintendo is suffering/about to fail
    Fact: Nintendo is having a phase in which they’re not doing as well as usual that they will eventually overcome.

    1. Agreed. I highly doubt nintendo will do this sort of mistake again. And maybe when the next console comes out by Nintendo and is just as powerful as the console is supposed to be, with a good startup line of exclusives and good deals, Nintendo would kick ass. But I don’t understand why people are making remarks like that, Nintendo is a Multi-Billion dollar company surely they can survive from one little mistake.

      1. In this day and age one mistake is all it takes, investors will only lose so much money thats common sence. I grew up with Nintendo I wish them to do well, but to let the nostalgia of Nintendo blind you to think they have much of a chance with next gen systems thats just crazy

      2. This mess wouldn’t have happened if third parties supported them at launch. But sadly, Nintendo has to do most of the work.

        1. why would 3rd parties support the console when nintendo doesn’t even support the console properly themselves??(im talking about launch till at least now)

          no games, shit system OS, etc etc
          If i had to invest into systems to bring my games on I also would choose for the platforms with the right specs and audience to sell to, the profitable ones.

  4. Lol Nintendo is going to not suffering anymore cuz the Wii U in 2014 will sell very very well with the new Super Smash Bros., Bayonneta 2, Mario Kart 8, X and many others games that didnt annouced yet. But anyway, HATERS GONNA HATE no matter what XD Nintendo is going to win !!!

      1. Are they trying to go for a historic Worst Company of The Infinite Time and Space record with this shit? Of course, my momma always did used to tell me “if you’re good at something, don’t half-ass it.”

  5. I don’t think anyone wants Nintendo to fail, but for the company to keep saying nothing’s wrong its beginning to become disturbing. They need to salvage what they have, and think outside of the Nintendo way of thinking or im afraid that Nintendo will be a third party developer at the end of wii u.

  6. I personally can’t believe nobody has figured this out. NINTENDO IS BACK IN THE CONSOLE RACE. Look at all the hate trolls are giving the Wii U, PS3 and 360 were both treated the same way by trolls.

  7. Okay yeah the 3DS is doing fantastic but what about Wii U? I mean Nintendo is treating that like Sony was treating the Vita. They barely supported, had barely any support, and won’t market the damn thing. Nintendo needs to quit getting all cocky because the 3DS is a monster seller and get their head in the game with Wii U.

  8. Nintendo isn’t suffering, the Wii U is. But that will change soon. Pikmin 3 will cause a good increase in sales. If not, then just watch Super Mario 3D World do that. Super Mario 3D Land started selling 3DS’s like a motherfucker, so I’m certain 3D World will have a similar effect on the Wii U. After that, there will be Mario Kart 8, Super Smash Bros 4, Bayonetta 2, Yarn Yoshi, Sonic Lost World, and Batman Arkham Origins

  9. Overall as a company, Nintendo isnt suffering. The 3DS brings Nintendo truckfuls of money every day. They are not in the red. On the Wii U side its not really suffering, but its not a success. Its just kinda sitting there lol. Sony is the company thats suffering lol.

  10. Everyone who would wish another company bad, or would deride a company based on poor sales, is nothing more than a fucking child. You’re not adding anything positive to humanity by behaving that way.
    Sickr should disable coments on his blog, as none of them or valuable or add anything to the article.

  11. All great things have its ups and downs. As we all know many great games are on the way, and I’m more than willing to wait :) Is Nintendo suffering? Not in my opinion, but I can understand why some would say it is considering nothing Major has been released yet. I’m glad I got Wii U when I did, but I do wish something major was out now, like Mario, Zelda or Pikmin.

      1. YES BECAUSE EVOLVING GAME PLAY STINKS BUT ENDLESS LINEAR SHOOTERS WITH AUTOMATED CONTROLS AND DIFFERENT CHARACTERS BUT THE SAME GAME IS WHAT WE WANT

        LOL

        YOU KEEP TWIN STICK FPS-ING YOU INFORMED GAMER LTFOL

  12. Their reputation is definitely suffering, as is their relationship with third parties. And Wii U isn’t making them any money. So yes, they are suffering. They are very, very lucky that the 3DS picked up.

    1. AS A ,MAN WITH A PORCHE ON THE DRIVE A 4 BED HOUSE WITH NO MORGAGE AND A GOLF GTI AND MY OWN BUSINESS ALL BECAUSE I INVESTED IN NINTENDO IN 2005 AND PREDICTED BOTH DISRUPTION AND A MOUSE POINTER IN 2003

      I FIND YOUR POSTS FUCKING HILARIOUS SEE YOU JANUARY 2014 WEN ALL HELL HAS BROKEN LOOSE AND SONY GOES INTO DEEPER RED INK

      1. One more thing. Can you provide for us all, your name, details of your business and evidence of your investment.

        I just find everything you are saying somewhat questionable based on the lack of details, your psychotic use of language and appalling grammar.

  13. YES I AGREE IWATA I DIDNT KNOW YOU CONTROLLED THE EXCHANGE RATE AND IT WAS YOU PRINTING FREE MONEY AT THE USA FED AND IT WAS YOU WHO SET A HIGH YEN AND A DEAD DOLLAR

    ITS ALL IWATAS FAULT AND NINTENDOS THIS MASSIVE GLOBAL NEW WORLD ORDER CONTROLLED MESS

    AND NINTENDO ISNT SET TO DISRUPT THE RELEASE OF PLAYSTATION 4 AND I AS A INFORMED NINTENDO INVESTOR DONT KNOW WHAT IM DOING AND AM FOOLING BACKING NIONTENDO AGAINST THE NEAR BAnkRUPT SONY

    LOL THE INTERNET

  14. Iwata gets it. He undersatnd that Nintendo is a company that makes games only. They don’t have other massive divisions of their company they can siphon money from if their stratergy in the game industry is failing.

  15. We all love these ‘Nintendo is Doomed’ threads, don’t we?

    The Wii U hasn’t had a lot of support during its first year, we get that. It also needs a better advertising campaign, we get that too. The mainstream gaming media, if they had their way with it all and all their words were gospel, would have killed the Wii U before the likes of Smash Bros et al even released, yet the Wii U is still waiting for people to buy it. There needs to be a reason for people to pick up the console, and those reasons are coming soon. It also doesn’t help when the nearest fucktard is bitching at Nintendo because they picked up Bayonetta 2 when ultimately I bet they haven’t played the original.

    Where there’re games, people will come. A console isn’t doomed after 9 months, and games take a while to be developed.

    1. Indeed, it’s like every single piece of news brings up the same pathetic arguments over and over…

      I’ve lost count about how many people complain and say that Nintendo is doomed…

      We get it, the Wii U is not going that well right now but that will all change next week!

      Pikmin 3 recently begun to be advertised for real so I guess this is the beginning of Nintendomination…

  16. It’s not that Nintendo is doomed; I very much doubt that would ever happen, nor would I want it to. But they certainly aren’t in the best position they have ever been in regarding their relationship with the industry and consumers. We can only hope that this improves in the future, but honestly, regarding their home console business, I can only see it getting worse. Let’s just be grateful for the ongoing success of the 3DS.

    1. More good news. I now hear there are at least 4 Wii U games that breached top ten and has been out for awhile in Japan. If Pikmin 3 has the power to do this, we still have more 2013 games not yet released. 101, 3D Mario, Ray man Legends, DKTF, Windwaker and more before New Year’s.

      1. Aye. I have Pikmin and 101 on pre-order, and my eye remains on Tropical Freeze. Some good stuff on the way. I just hope it shifts consoles. But me being me, I am pessimistic about that :D

  17. You know what? I can’t hold it anymore. I’m sick of these rehashed same old recycled stories about how bad Wii u is selling. Then someone comes up and says wait until the games arrive. Then next week is the same thing. Here some new news. In Japan, I found out Pikmin 3 and Luigi U are top ten best selling games in Japan. Pikmin is No. 1 while Luigi U is no. 7 What’s strange is the info is hard to find. Its almost as the media doesn’t want that info released. Will I’m releasimg it damn it! Pikmin 3 outsold The Last of Us. In fact Pikmin 3 sold over 100k in just two days.

    1. See all the Wii U needed was games that wasn’t ported and was and people actually wanted to play. Now if you want to know if that brought the Hardware sales up. That I donot have that info. But hey the journalist wants to bring up these same old Wii U is doomed, price cuts or Nintendo is going under. Yet we see hardly anything rehashed about Sony going backrupt and needing to sell their headquarters and how badly it needs to sell its PS4 in order to get out of the red and into the black.

      1. Also you don’t see a rehashed title about how EA’s or Capcom’s money problems neither. If anything about EA, the media will be sure to post how they don’t want to make games on the Wii u.

        1. More good news; Lego City undercover is back at top ten best selling games in Japan. That’s a hint to expect Pikmin 3 moved Wii U sales.

          1. wow, you truly are a retard, 5 posts in a row, to RANT, and not even a good rant, sounded like the rant of a 5 year old. lol.
            you are only seeing a spike, next week you will see nothing, its always the same for poor little nintendo.
            its ok, you keep supporting your DOOMED last-gen joke.
            lol

            1. I see I have to kick out of here again by talking facts and not insults! The PS3 did as bad or maybe even worse than the Wii U. So I guess it’s doomed to. But after a price cut on the PS3 and a lot more games came out it the PS3 did well.

              1. lol, atleast you grouped the wiiu and PS3 together as they both, lol, are, LAST-GEN.
                haha, you loosers are pathetic with your FACTS, truly pathetic.

                1. And may I ask, prey tell, is your options on so called last gen consoles? If you were smart, you’ll realize that the past or “last gen consoles” made it possible to get what you have today. So if I was you, I’d respect them for making it even possible to hold such a system and give you the games you play today.

                2. I see you don’t know what generation means. What generation a system is in is determined by time not by how powerful something is. Also how are we pathetic with our facts when it’s true? If I’m telling you a fact then you try deny it that makes me look smart and you look pathetic my friend.

                  1. I’m afraid not my troll. The facts maybe what you think about, but you fail in saying “you loosers pathetic with your FACTS, truly pathetic.” That’s not smart, thats just you saying, that your pissed off at all the gamers here who talk about this “hated” bullshit over a simple little company. In other words, your making yourself look like a fool really. I just felt that you need to understand a bit more.

  18. They arent suffering, they have most relevant gamin device ever which is 3DS. That thing is the best system for gamin, only things that can rival it are Snes,All Gameboys,DS and Sony homeconsoles, but none of them cant stand against 3DS the king of gamin.

  19. Iwata doesn’t think Nintendo are suffering because, contrary to popular belief…

    THEY ARE NOT FREAKIN’ SUFFERING.

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