Q. There’s been a lot of buzz about Microsoft’s “Halo 3.” How do you expect it to affect the console battle this holiday season?
A. Will they sell a lot of software? Certainly. Will it sell hardware? I think it’s an open question. Why? Because I think that the “Halo 3” consumer already has the hardware, because they’re playing “Bioshock” and “Crackdown” and a variety of games that are, in the end, quite similar: first-person shooter experience, multiplayer capable online. Tell me what’s new?
Q. So do you feel like you need to counter “Halo 3” in some way?
I am fortunate to have a series of (games) that are all going to drive substantial sales for me and are all targeted to different parts of the consumer mix.