Nintendo 3DS: Nintendo Believe That 85% Of People Will Have Seen Nintendo 3DS Advert

Nintendo UK believe that an incredible 85% of the British general public will have seen an advertisement for the company’s forthcoming Nintendo 3DS console.

The company also hope that around half a million British consumers will have had the opportunity to go hands-on with the 3D device before the consoles official release, March 25th.

“The campaign is a celebration of the 3D experience.

“There are two key elements: experiential and advertising. What will be a departure for us is how we fuse them together, in a way we haven’t done before.

“In the campaign we will be showing consumers, real people, getting their first hands-on with 3DS at one of the events. And that in turn drives the people who see the ads to the sampling push. It’s a virtuous circle.

“It’s very fresh and different – and very, Nintendo, because it’s all about genuine reactions, there is nothing fake or over-stated, it’s all real.”

“There’s always a question about how you execute a 3D product in 2D. That’s where the consumer reactions come into play. It’s not about the intricacies of the technology. The fact you can’t see it on screen will tease and push people to trying it for themselves.”

– Nintendo UK marketing director Dawn Paine

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