Nintendo president Satoru Iwata has told investors and analysts that Nintendo regrets how it marketed the Wii.
Speaking to investors Iwata explained that the company now regrets not reaching out more to third party developers, citing that this is one incremental factor that has pushed Nintendo to bring out a new home console which is due 2012.
“I now regret that we didn’t tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different.”
“Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future.”
– Nintendo president, Satoru Iwata