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Nintendo Wii: Nintendo President Regrets How The Company Marketed The Nintendo Wii

Nintendo president Satoru Iwata has told investors and analysts that Nintendo regrets how it marketed the Wii.

Speaking to investors Iwata explained that the company now regrets not reaching out more to third party developers, citing that this is one incremental factor that has pushed Nintendo to bring out a new home console which is due 2012.

“I now regret that we didn’t tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different.”

“Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future.”

– Nintendo president, Satoru Iwata


15 thoughts on “Nintendo Wii: Nintendo President Regrets How The Company Marketed The Nintendo Wii”

  1. He’s saying this even the Wii selling the way it sold? Well, maybe his death sentence is coming, but he isn’t this bad now. Hope things get better.

  2. They always say that and then they do the same with the next console. They dnt seem 2 learn from their mistakes.

  3. … They’re just figuring this out NOW?!

    Although to be fair, half of the blame falls on the Third-Party Developers themselves. Seriously, these companies have ample funds to produce advertisements and they don’t. Then they wonder why no games sell on the Wii. For example SEGA marketed Bayonetta really well, they didn’t bother marketing Madworld. Just because a system is popular doesn’t mean it will magically sell any game you bring to it.
    Nintendo markets their stuff really well, which is why it sells.

    1. I doubt they’re just figuring this out now, they’ve probably known for a long time but admitting it to the public would be like saying “Hey we made a mistake and because of this our console isn’t as good as the others is some areas.”

      It would be openly admitting that the Wii isn’t as good as they hoped it would be.

  4. I think this time they really get it though and you can see it with the 3ds launch titles that they are rewarding third party developers by not releasing a big franchise game that would crush third party competition. I myself have now bought 5 of 7 3ds games from third party devs.

    1. Ocarina of Time crushes all other 3DS games, third parties alike. Not that the rest of the games aren’t amazing, it’s just impossible to compete with the greatest game of all time, remastered & brought back to life.

    1. The 3DS lineup is most likely to help third party devs, there’s no big nintendo title overshadowing them so people are more likely to buy their games

  5. i like how we all act like we know how to run a business like theirs. i give infinite props to nintendo for all that they’ve done. they are only human.

  6. But the advertisements works because they sold lots of Wiis! Wonder how they will advertise the new one.

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  8. Well so far you’ve failed with the 3ds, Nintendo. You’ve already admitted to having poor initial release sales numbers ((

    Serves you right for that joke of a lineup. Mario, Zelda, Starfox, Metroid….THAT’S what sells your units. Get your head out of your arse and fix this problem. Street Fighter IV is a joke, I’ve already played it on my ps3, with the unlocked content. I’ll pass on paying for it a 2nd time, just to play it on a hand held.

    Please Nintendo…..try harder.

    1. It wasn’t really that they weren’t trying hard, it’s just that because of the Wii, Nintendo has a bad rep when it comes to 3rd party games, so they decided to give the launch of te 3DS over to the 3rd party developers, which resulted in a crappy lineup.

      1. ya the 3 nintendo launches were ok to bad on a sclae.
        i think you should of been able to pick either pilotwings, steel diver, nintendogs and cats when you buy the system and save $40

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