Nintendo president Satoru Iwata has informed analysts and investors that its recently released Nintendo 3DS hasn’t sold as well as the company had initially expected.
Satoru Iwata has blamed less than stellar sales for the Nintendo 3DS on the public not understanding the value of the 3DS or how to use the consoles inbuilt applications.
“Nintendo 3DS was launched in late March. The sales were high in the initial week, but sales fell below our expectations after the second week. Nintendo 3DS has not been selling as expected since the second week, and this is not just in the Japanese market but also in the United States and Europe, where no direct impact from the great earthquake has occurred.”
“Therefore, we recognize that we are in a situation where we need to step up our efforts to further promote the spread of Nintendo 3DS.”
“The value of 3D images without the need for special glasses is hard to be understood through the existing media. However, we have found that people cannot feel it just by trying out a device, rather, some might even misestimate it when experiencing the images in an improper fashion,” he said.
“People need to be taught to adjust the slider to suit them. We need to enhance the contents which can be enjoyed passively by non-active users, like a 3D video distribution service. We will promptly work on this after the currently planned hardware update.”
“Also, people aren’t properly clued up on all of the console’s features, such as StreetPass, SpotPass, Augmented Reality and Mii Maker. This needs fixing.”
“It is now clear that the combination of these new features is not necessarily easy-to-understand by just saying one word to those without experience,” said Iwata. “We have found that not all Nintendo 3DS users enjoy this software. There seems to be more than a few consumers who have Nintendo 3DS hardware but don’t know about this software and possibly haven’t had a chance to get interested in it.”
– Nintendo president, Satoru Iwata