Nintendo’s UK marketing director Shelly Pearce believes the company will be able to tempt young smartphone users away with the Nintendo 2DS console. Pearce says that the company saw an opportunity in the market for an entry-level gaming device. She concluded by saying that is a streamlined, value gaming system for those younger kids. This comes after it was revealed that 64% of kids play games on mobile devices and start at an average of 8 years old.
“We have had great momentum behind 3DS, and we are moving into peak season with some key titles that will appeal to that younger kid market. We are essentially appealing to existing DS owners or young gamers about to enter gaming for the first time, who were perhaps mucking about on Mum and Dad’s phone and they are looking for a good in-depth gaming device.”
“2DS looks very different, that’s one key advantage. There’s no mistaking that this is a different product to the DS. And we will clearly communicate to retail and we will clearly communicate online. And the name itself helps. I don’t think it will be an issue. When you first look at it you might think it’s complicated, but it’s quite a simple proposition. It does everything 3DS does, but at an entry-level price point and in 2D.”