Nintendo

Nintendo Looking To Catch Smartphone Gamers With Nintendo 2DS

nintendo_2ds_upright

Nintendo’s UK marketing director Shelly Pearce believes the company will be able to tempt young smartphone users away with the Nintendo 2DS console. Pearce says that the company saw an opportunity in the market for an entry-level gaming device. She concluded by saying that is a streamlined, value gaming system for those younger kids. This comes after it was revealed that 64% of kids play games on mobile devices and start at an average of 8 years old.

“We have had great momentum behind 3DS, and we are moving into peak season with some key titles that will appeal to that younger kid market. We are essentially appealing to existing DS owners or young gamers about to enter gaming for the first time, who were perhaps mucking about on Mum and Dad’s phone and they are looking for a good in-depth gaming device.”

“2DS looks very different, that’s one key advantage. There’s no mistaking that this is a different product to the DS. And we will clearly communicate to retail and we will clearly communicate online. And the name itself helps. I don’t think it will be an issue. When you first look at it you might think it’s complicated, but it’s quite a simple proposition. It does everything 3DS does, but at an entry-level price point and in 2D.”

52 comments

    1. I agree wholeheartedly. Nintendo won’t achieve it’s goal with the 2DS. In fact, the system will cause even more confusion because of it’s name.

    1. Aslong as we manage to free the corrupted minds of these children by atleast a few thousand then I’m satisfied…

      We cannot allow the Apples to gain real gaming territory…

  1. nintendo…… when are you going to win back the player and not the casuals, think about that bitch!!!!!! do what your doing with the 3ds with wii u.

    1. Our empire creates, not retakes…

      Our empire rather creates new gamers molded into our image than trying to reclaim fallen gamers…

      After all, our Lord Yamauchi said:

      Get N or get out…

    2. Nintendo will be doing what they always do and that’s making mistakes after mistakes and we’ll be the ones who’ll pay the price as long time gamers.

      1. As Awesome the WiiU is i honestly want it to fail so Nintendo would go back to the drawing board and rework their position in the gaming industry. Ex: put out a console system which will gain support from 3rd party developers, but unique to make it stand out from the rest, stop taking chances with these gimmicks. Rant Over! :)

        1. GIMMICKS

          IL TRANSLATE WHAT THIS DOWN SYNDROME ACTUALLY MEANS

          IM RETARDED I HATE CHANGE AND EVOLUTION I SEE ENGINERRIN THAT EXPANDS AND EVOLVES GAMING AS GIMMICKS I WANT TO BASH DULL SHOCKS

          ASND I FPS ON TWIN STICKS

          RETARD GAMER FUCK OFF BACK TO SONYVILLE

      2. yep and its going to keep happening because these fanboys will stand by every mistake they make.

        if the wii u was like the xbox one, all the policies would have stayed because the fanboys would have stood by it like nothing was wrong.

  2. If they are seriously try to win some smartphone audiences then they should try making a smartphone instead. People got smartphone because they need a phone and not a gaming device.

  3. In a time where smartphones are becoming very capable in graphics I believe it’s only a matter of time before Nintendo will have to make something really innovative to be able to catch up at all.

    The great high-quality games will always be their strongest argument though. ;)

  4. I told my sisters about this (both have children ranging from 4-9), and both were relieved & excited to know they could get something for their kids this christmas that will play the new Pokemon but not cost them more than $200 (including the game).

    I also could see this going for $99 door busters on Black Friday which would be genius.

    overall, i think it is a smart move. yeah, the name is dumb, but i don’t really have a better one in mind (unless they returned to the GameBoy brand *sigh).

    1. The 3d is awesome, some people don’t like it, and that’s okay. I just hate it when people try to make fun of it because they don’t like it.

  5. ok now that you cater for kids, why not realease a 3Ds Pro, with added online features, a HD screen + longer battery pack and sleek design. That would b good for the more hrdcore crowd

  6. why won’t nintendo make a ds/3ds player for the wiiu so we can play our games on the big screen. the fucking gamepad could be the touch screen.

  7. i wish it would work but i doubt it. kids with ds’s will get all the schoolyard bs. the older ones wont get tired of saying how much more powerful and ‘mature’ the vita is, that even smartphone gaming is ‘cooler’ than playing kiddie nintendo etc…
    imo, this is exactly why the nintendo systems are the only systems aimed at adults as well, everything else is still mostly aimed at the male teen and (insecure) twen gamer.
    that’s why nintendo gets so much negative ‘criticism’ on the internet as well. it’ that demographic that posts the most on gaming related sites.

  8. Without a doubt, this is just an ugly stupid excuse of a 3DS variation model I’ve ever seen. You can’t even fold it to protect your screen. I’ll pass.

  9. NOPE. My smartphone loving friends will never go for a 3DS… well… you can say that they’re not at a kid age… but.. they are just too used to the high-end graphics and the high ppi on their phones.. Really Nintendo?

  10. LOL. 2DS’s different than the DS. At least the DS had 2 stereo outputs&a longer battery life. 2DS<rhino dung. Vita was hated for being too big&not clam-shell, meanwhile 2DS's being praised for the same. Whatever I'm-a go sniff glue& kill some brain cells

  11. CAN THE PRETEND NINTENDO GAMERS IN THE THREAD FUCK OF

    TRYING TO CALL OUT GAMEPAD IDIOTS

    YOUR JELOUS OF GAMEPAD YOU DULL SHOCKING SCUM

    PRESS TRIANGLE AND AUTO AIM IN FPS GAMES SO FUCKING CORE GAMER IDIOTS

  12. Wrong…wrong…wrong..i think the 2ds is a grate idea for youngers gamers…7 and down but not for teenegers this ones like to have the mist high tech electronic divice for show off in front of there friends….why you think that they over 200 dollar for beats audio headphones? Because the quality??? Nope because they want to show off..pkus the reason

    1. The reason they like or buy apple is because is what is in right nowww…and games are crapy but not expensive at all or free..they can call chat…txt and use the internet plus play a wuick game with only one device..the 3ds and vita ate for more loyal gamers that know that this handhelds are more dedicated and have beater games than cellphones or tablets…nintendo need to created one more highteck…with fecebook..twiter a la android that can play game on cards but also can be use with android to download games free to play and diferent apps from google play…and you will see how will sell…ohhhhh hhh…and ready for magick jack app that let you call from any wi fi location for free. That will catch gamers..teenegers..and adults

  13. I pity smartphone (and any Apple products etc.) users. They seriously do NOT know what a video game really is.

Leave a Reply

%d bloggers like this: