Square Enix president Yosuke Matsuda believes that the company must reform with urgency if the company wants to remain competitive in the video game industry. Matsuda laid down his plans for the future of the company and says development and sales need to be unified as one. Matusda concluded by saying the DNA of providing high-quality content is in us.
“The business model is at a turning-point. Up until now, the profit of home-console games have been decided by price times the number [sold]. Development and sales were divided, and the game developers only needed to concentrate on their work. That’s where the strengths of our company laid within.
“At the very beginning, the game business started out with ‘how can we get people to insert coins’. Afterwards, consoles became popular, and our company grew as game design and billing [methods] were divided. Presently, online games are prosperous, which again, has the theme of ‘how can we charge the people,’ as developers and sales have become inseparable. And the devices they can be played on has spread vastly. It’s truly a paradigm shift.
“Past gaming generation changes took roughly three to five years. Nowadays, released titles are updated every day, and it only takes about three months for a situation to completely change. In order to react with such speed, it is urgent for development and sales to be unified as one.
“The former core was ‘standardization’ and now it has become ‘personality’. An especially important index is ‘asset-turnover ratio’. When making something, developers want to spend more time and money. However, that can be related to lowering the asset-turnover ratio, so the key point is to find a good balance.
“In fact, one of the factors of the final deficit is the delay from the development to release. Such time-lag means a decrease of contact frequency with the players. It is necessary for us to set up a system that allows us to meet the demands of our customers in a more timely manner. We can’t just have a year of leniency. We must reform with urgency.”
Matsuda said over the years he supported former president Yoichi Wada’s decisions but now that he is holding that position, he wants to make different decisions and “to continue taking [on] challenges from now on.”
“The DNA of providing high-quality content is in us,” he continued. “We will continue to honor this, while changing what needs to be changed. I am convinced we can make this drastic change into a chance of opportunity.”
Cool.
Square Enix Fans feel they have to restart making good games for Nintendo
they need to hire some new talents is what they need..
I suck dick for Nintendo.True Story.
you need a new hobby then, tsk tsk
Stfu SonyFag and suck Blackb0nds Dick french fuck.
Stfu SonyFag and suck Blackb0nds Dick french fuck.
I own all consoles so i didnt find that offensive, next time bro :)
Agreed.
deera
http://youtu.be/rmwcfeUn0Zw?t=5m46s
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I don’t know this is a good thing though. I rather have every three to five years than three months developments. :(
look at all these alts of mine!! you should be ASHAMED of YOURSELF for being one of them too!!!!!
You are still here lol. Do you even sleep?
well all these anonymous people are me, including you so, its really easy double tasking.
Why you speak spanish? Cant you speak English?
?? im sorry i dont speak english.
I dont understand, but please understand that speaking in english is more understandable.
You still love My dick Fucking Stalker get Lost allready and get a Job in Poundtown Nig Bang Bang
Stfu Lil Dirtbag Nigguh you can suck your Arab Mother.No homo get fucked by Ice.
^ troll
Well for one thing, you can stop with the shitty F2P iOS games and make actual PC/Console/Handheld games.
A super mario rpg sequel will raise your stocks.
No! If SMRPG Sequel is to be made it needs to be handled some good dev. SE doesnt care about quality nowadays.
Off-model Sora keeps a brave face despite there not being a good Final Fantasy since X.
IDK, 12 was ok. Much better than 10.
Oh, you trolls… not even trying these days.
That wasn’t a troll comment. I actually hated 10.
Pretty clever alt you got here, Svenson.
Man, you’re delusional. I’m not Svenson.
i agree. xii is pretty good. i dont hate x. xiii is where i think ff got ruined.
Non-stop final fantasy sequels, poor handling of eidos games. What else?
Did sucking By Nintendo.
Let me guess they are gonna reform themselfs by making 100000 pointless cheap ios games? Who cares about quality anymore? Profit and more profit, ff after ff etc.
“Who cares about quality anymore? Profit and more profit, ff after ff etc.”
thats true but hey nintendo is just like that, who cares about quality?? exactly what nintendo is now, with their uncreative ideas and reused games. nothing new, nothing risky. just the same old profit and the same old boring game.
I dont know why you are so bitter.
You still love My dick Fucking Stalker get Lost allready and get a Job in Poundtown Nig Bang Bang
^ troll
Just like you…
Same uncreative thoughts and reused comments…
Nothing new, nothing worthy, just the same old you and the same boring statements…
Is this all you do in life?…
Being here 24/7?…
You call us fans “corporate slaves” and yet the only slave to our empire is you by just coming back again and again…
Exposed and owned, don’t bother arguing against me, it’s pointless…
you are a corporate slave, you think nintendo is the holy grail and does no wrong, when all they do now is gimmick everything and get no good games but their own rehashed franchises that are reused non risk taking ideas. you dont even have the wii u yet you stand up for it like no tomorrow saying its good!!!!!
#dealwiththefacts
^ troll
Oh and Iceazeama with the Burn!!! LOL
Obviously you’re blind as I’ve criticized our empire on numerous occasions, but as always you Sonyans have the memory of a goldfish…
Ready your toilets guys! Square Enix is once again ready to bring some shit on scene.
Go Eat it.
^ troll
Heres an idea square enix, make just cause 3!
They are doing it but I would he cautious the second one did not had the spected sale. The game started to sell when it was 20$ then when word of mouth got out about the game they raised the price to 30$.
I think if square enix plays their cards right they will go bankcrupty and succeed on their quest.
and yet, they released a cool game for X-One
boy, maybe that’s what made them realize
Square enix would be in a better shape if they go back to the ps1 and ps2 era but makes their game avalible to all plats.
Sawed the sora statue didn’t pay attention to article.
Why did you have to saw the Sora statue? That’s a bit inconsiderate.
A reblogué ceci sur Wilbert kev.
Nintendo Commander. How are you my friend? I am mostly viewing other sites these days. Our great mynintendonews is overrun with trolls. Especially since now that Nintendo has gotten great reviews for Super mario 3D world, Assassins creed 4 and Watchdogs.
Does Watchdogs runs at 60 fps on Wii U because if so………I’m starting to think the Wii U is the most powerful as of now.
Greetings Gamer…
Well I’m fine, pretty busy with studies nowadays…
If you added me in 3DS I could join you on these other sites…
But hopefully the Nintendo Ambassadors Sickr,Alba and SilverShadowFly starts deleting their site from trolls and idiots…
Square, you can do one thing. let me give a hint. Urgency starts with U. ←bring your games there.
URGENCY (what should be done): Remake FF7-FF9, release on Wii U, as well as all future iterations. Release Kingdom Hearts 3 and HD collection on Wii U, brand new Deus Ex (not on i phone)
URGENCY (what Square will probably do): release a new Crystal Chronicles game on Wii U and Theatrhythm Final Fantasy on Wii U
Yes to all of the above.
There’s only one way to reform, Square Enix: MAKE GAMES THAT AREN’T FINAL FANTASY!
Seriously, fans would like to see a new Chrono game, a Parasite Eve game, or a Secret of Evermore remake.
These guys should focus on selling the company.
GOSH I hate that Sora character. He’s so clumsy looking with those over-sized feet. And the keyblade looks SO un-threatening. KH is a great concept, but Sora………(- _ -)
tough shit for triple a game companies now, thats what happens when you use too much resources on making games look good instead of making the gameplay good. Indie devs are literally swallowing the market right now.
I don’t mean to be “that guy”, but a FF7 remake would be pretty successful.
Don’t we have enough HD remakes as it is?
How about some new (good) games for a change?
A FF7 full blown remake (like Wind Waker HD) would make a lot of money for Squeenix.
What about KH3 on WiiU intead of the XBox which doesnt have a KH fanbase and is dead in Japan?
Step 1: Stop using more money than you actually need.
well well well, when I read his statement, I understand like this: We don’t care about quality games, our developers do not agree with our business model and I need to force them agreeing with it. We need to find a new way to make quick shitty game which gonna bring a lot of money. If we can’t make quick shitty game then we gonna screw the gamer by making DLC which remove the end of the game or the fun of it.
If he wants to make more money here some tips:
– Stop think gamers are stupid and want simple stories, make growing up stories line with complicate reference (Xenogear and final Fantasy Tactis being those kind of games).
– Make new IPs which are not branded Final Fantasy.
– give more time to developers to come up with better ideas and make decent games (those will avoid games like FF13-2).
– Focus on making FF11 and FF14 to be more enjoyable. I would dare to say get rid off the monthly subscription fee but that would not make any business sense.
– Make better secret of Mana (Seiken Densetsu 2 like).
– A real and good sequel of Chrono trigger which is one of the sequel the most desired.
– If HD version should be one way, i would suggest Final fantasy 7 and 9 (please note that I don’t want it but i see it from a business point of view).
– A proper sequel of Final fantasy tactics or actually a prequel (how the 50 years war start and how it end?) ,and please not those fluffy things tag with FF tactics.
– I also think that all those prequel of Xenogear need to be done. With the same complicate plot.
– As for game futuristic type game like Final Fantasy is one thing and should be develop further but why not going back to the root of RPG and do game like Final fantasy 1, secret of Mana (seiken desnetsu 2) or Chrono trigger. Obviously with new IPs and new character. I would ask a girls like Hiromu Arakawa (fullmetal alchemist) to take care of the scripts and character design of some new games.
– For DLC I would suggest to get clothes/weapons only, or additional dungeon where players will get some fook off weapons which will make the game easier for lazy players.
– Speaking about DLC, well having to buy the end of FF13 is not a good move for future release and it is the reason why they are failing at the minute (lost of trust and quality).
– If SquareEnix wants to do shitty games, IOs games is the way to go, but again don’t overload with final fantasy branded game cause it just ruined the franchise so much (well it already done but it still can get worst).
oups I forgot one thing, the price of DLC is ridiculously expensive. And as one mentioned here don’t start to put a game like £30 then when it becomes successful due to the word of mouth @ £50 (please note that method is for SqaureEnix own website, not retailers).
I wish Square would team up with Nintendo and make a “true” sequel to Super Mario RPG: Legend Of The Seven Stars. It’s still my favorite of the RPG Mario games.