Nintendo president Satoru Iwata recently gave an interesting talk at the B Dash Camp startup conference in Osaka. During the talk Iwata admitted that Nintendo isn’t very good at competing, so they always choose to do something different from the competition. Iwata also told attendees that like Hiroshi Yamauchi he isn’t afraid of failure.
“When we talk about Nintendo we cannot ignore (former president) Hiroshi Yamauchi who just recently passed away. He always said that if you have failure, you don’t need to be too concerned. You always have good things and bad, and this reflects the history of Nintendo. If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge [the status quo] by making something new, rather than competing in an existing market.”