Nintendo president Satoru Iwata told attendees at this year’s B Dash Camp in Osaka that the company had reservations about bringing Pokemon and Brain Training to the west. Iwata said that people feared that the Pokemon franchise was too cute and therefore they should make characters such as Pikachu more muscular for the American market.
“Will America accept cute monsters?” he asked, “No, they said. Some people even recommended to make Pikachu more muscular. If we followed their advice Pokemon would never have been the success that it was. Brain Training software (Brain Age) became a hit in Japan, and I proposed that we sell it globally. And even as I said that as the president, no one listened.”