Nintendo UK marketing boss Shelly Pearce has explained that the company is determined to turn things around for the struggling Wii U console this holiday season. Pearce admits that Nintendo haven’t had the software for the beginning part of this year, but promises that now is the time that consumers will begin caring about Wii U. Pearce said they are aiming to get mothers to invest in the console and points towards the fact that it’s backwards compatible with Wii games and peripherals as a major selling point for the system.
“There was a big misconception at launch about what Wii U is and one of the big messages is to explain to mum that this is a new console and a new controller. In terms of the marketing work we’ve done against dads, there is now a pretty good understanding there. But many mums don’t know what this is. They’re buying what they’re advised to and going into shops, so we are relying a lot on retail to explain that this is a new piece of hardware.”
“This peak, Wii U will be at a slightly lower price than last year and comparatively it will look a little cheaper because of all the other consoles coming out that are more expensive. But value is the important message. Backwards compatibility, the fact that you don’t have to buy more controllers – that for a mum is a very important thing.”