Nintendo

Nintendo UK Remains Very Optimistic About Wii U Sales This Holiday Season

wii_party_u_wii_u_bundle

Nintendo UK marketing boss Shelly Pearce has explained that the company is determined to turn things around for the struggling Wii U console this holiday season. Pearce admits that Nintendo haven’t had the software for the beginning part of this year, but promises that now is the time that consumers will begin caring about Wii U. Pearce said they are aiming to get mothers to invest in the console and points towards the fact that it’s backwards compatible with Wii games and peripherals as a major selling point for the system.

“There was a big misconception at launch about what Wii U is and one of the big messages is to explain to mum that this is a new console and a new controller. In terms of the marketing work we’ve done against dads, there is now a pretty good understanding there. But many mums don’t know what this is. They’re buying what they’re advised to and going into shops, so we are relying a lot on retail to explain that this is a new piece of hardware.”

“This peak, Wii U will be at a slightly lower price than last year and comparatively it will look a little cheaper because of all the other consoles coming out that are more expensive. But value is the important message. Backwards compatibility, the fact that you don’t have to buy more controllers – that for a mum is a very important thing.”

74 comments

      1. A closer look at the Mii’s jumping around and holding their Wii remotes in the air says otherwise.

      2. its still your opinion, i bet you thought wii sport was gay, but to a lot of people it was actually quite fun and i still see people playing it once in a while…

      3. If it’s your opinion that Hitler wasn’t a murderer it’s then your understanding is flawed. If you can’t take a look at that picture and clearly see that it’s gay, then your understanding is flawed.

      4. I read a story yesterday that said Mario Kart Wii made 1.2 Billion $!Just short of Call of duty black op,s 1.4 Billion and that was on every console and pc.When Mario Kart U which look’s to be even better comes out Nintendo will be laughing all the way to the bank all over again.

      5. DUALSHOCK IS GAY AND ENDLESSLY PLAYING SHIT GAMES IN THE NAME OF FAKE CORE BASED ON MUSEL BOUND GUYS IS TOTALLY FUCKING GAY

  1. Well, with Deutsch L.A on their side, and the fact that their teaming up with Tesco, This could end up being a great holiday season for them. :D

  2. If they advertise good enough and don’t sleep in his job they can actually oversell the competition.

  3. Well, they must be the only one, because out side of Nintendo UK the the thing look rather pessimistic.

  4. I know many people here in the US that were waiting the price drop and/or Mario 3D world. While it remains to be seen as to how much sales will increase, they will notably increase.

  5. Isn’t optimistic an odd word to use for this situation? Failure shouldn’t be the current state UK Nintendo perceives themselves to be in.

    1. THIS GAME SUCKS WITCH GAME YOU FUCKING IDIOT THERES A LOAD OF GAMES HERE NOT ONE GAME

      TWAT

    1. Did we have a problem whe there was the snes to the nes? NO! The name is no the problem and it never was.

      1. There’s a difference. “I own a Nintendo” and “I own a Super Nintendo” vs “I own a Wii” and “I own a Wii U.”

        Super is at the beginning, which emphasises it being a new being. U at the end gets it confused with the regular Wii. Also, U gets mixed with “you” in speech.

        Finally, the SNES brought a new distinguishable controller and console, and portable screens weren’t as popular as they are now. People think the GamePad is the Wii U or the “U” and think it’s an add-on or something portable. You tack on the U to the Wii name, you tack on the tablet to the 7-year-old console.

        Finally #2, NES was known for being awesome. Wii has been kinda shunned and forgotten about by a large portion of gamers. Wii leaves a bad taste in lots of people’s mouths, ESPECIALLY casuals’.

      2. SUPER Nintendo sounds like a new thing. WiiU sounds like a mispronunciation of the name Wii. There’s a difference.

  6. “Pearce said they are aiming to get mothers to invest in the console”

    “…one of the big messages is to explain to mum that this is a new console and a new controller”

    Well yeah, they got to educate all those uneducated soccer moms. (any real gamer mom would know what the Wii U is by now). The key target is this casual market they went after with the Wii, you know, the casual crowd that bought a Wii and then let it dust there because they never bought any games for it. (That is why the last 2 years of the Wii’s cycle were pretty dead as nobody was buying games for it).

    They realized the poor sales of all their baby games for the Wii U is due to the fact most babies need mommy or daddy to buy them some games. This is why babies point out that in the holiday season Nintendo sales should be better, not because Nintendo is releasing any good games during that season but because the babies will get their pretty new little baby toys. They going after the casual mommies and daddies, the uneducated ones who don’t realize that this failed underpowered console is a nothing but garbage.

    1. You call US the babies yet, you’re the one who wants to see a company fail. Grow up, Katamari. -_-

      1. All you have to do is take a good short look at the Mii’s on the cover to understand what I mean. If you don’t you’re blind.

    1. GAY HOLDING A MOVE WAND IN YOUR HAND IS GAY MEN HOLDING DILDOS AND POINTING THEM AT THE TV SO A BELLEND SHAPE REELECTS ON THE SCREEN IS SERIOUSLY GAY

  7. Idk if they have this already or not but They should make a commercial clearly stating its a new console instead of the stupid dub step commercials I’ve seen

  8. Ugh.. They just don’t understand it. The developers they want on board have all jumped ship, and even if that wasn’t the case, it still wouldn’t look appealing to the core-crowd – you know the ones this was aimed at!

    Nintendo can ride this one out for 5 years if they want, but the longer time they use trying to convince the world that this machine is in any way worth your money, the more time they use distancing themselves from the mainstream, which just so happened to be where the core AND casuals are, since there’s just more value to the items offered by the competition.

    I don’t care what Nintendo did in the past, and what they plan to do in the future, fact of the matter is that now at present, they absolutely suck, and you can’t even compare the situation to anything in the past. This isn’t the GC, it isn’t the N64, both of those consoles sold respectively considering them being out way later than the competition, and in fact being unnecessarily different (cartridge/disc format, childish design, lack of DVD player etc.)

    The Wii U is a split-up DS, with no appeal. Yes Mario is solid, so is Zelda, but they would work perfectly fine on alternate platforms, and other companies are beginning to figure out the formulas for these sort of games.

    “Wouldn’t be Nintendo if it was like everyone else” – what you mean superior up-to-date tech that appeals to consumers aswell as developers? It wouldn’t be Nintendo without the arrogant and stubborn attitude, that’s for sure. They have all the money in the world, yet they compromised on every field. Sluggish OS, USB 2.0, no HDD space, still no DVD let alone blu-ray (god forbid, they would purchase the license, but i guess it doesn’t matter with Netflix and such). 1 gigs of ram dedicated to the OS, which isn’t even used.

    In all of this shit, one positive thing spawned out of the Wii U: the Miiverse. Nice community with very few, if any, douchebags.

    Ugh, i just can’t believe the 3DS and the Wii U came from the same company. It’s like eating a gourmet plate, and then washing it down with a gone-bad milk or something…

    Get over yourself Nintendo, your name is recognized, but the reason is drastically changing.

    1. tl;dr you sure put a lot of hard thinking into a gaming company that’s doing just fine. Not great, just fine.

    2. I stopped reading at machine not worthy money. The Wii U, not worth get over yourself. The games I’ve that have been released/announce already make it worth the money. Thinking about what comes after gives me goosebumps.

  9. If Nintendo wasn’t so stupid in 2008 this would have never happened. Yet they just focused on PS3 ás if Sony wasn’t working on a PS4. Stupid.

      1. So you’re saying when you want to make a 2017 Car to compete with the 2014 Kia OPTIMA, you give it just +5 more horses knowing the 2017 Kia Optima will be wayyy more powerful than 2014 model? That’s smart to you?

      2. So it’s smarter to make an all new product a little more powerful than 7 year old products. Why or who would make their car better than the 2013 Fusion knowing it gotten totally redesigned for the 2014 model. Why would Honda focus their Accord to compete with the 2013 Altima knowing it got redesigned in 2014. Why would Scion continue to focus on the 2013 Kia Soul when they know a redesigned 2014 Soul is arriving. But that’s stupid to focus future products at least 5 years ahead.

  10. While I really hope that the Wii U does a lot better this holiday season I don’t think the average adult mother will understand the importance of backwards-compatibility. What Nintendo needs to do is start advertising the shit out of the Wii U. I haven’t seen one damn commercial in forever. They should have commercials flooding all over the major networks and especially the kids networks. Nintendo’s marketing is shit.

  11. When the next Galaxy phone arrives, why would they focus on the Iphone 5 knowing Apple will release a 6, 7 and 8 one day? Why would Toshiba try making their tablet better than the 1st gen IPad?

    1. At least the Xbox One focused on Roku 3 and not Roku 1 when making their product. Yet dumb Nintendo thought it was better to make the Wii U more powerful than PS3.

      1. All that money from the success of the wii and they cant even make a stronger console to compete with ps4 and xboxone in later years..Stupid Nintendo youre just to full of yourself..

  12. Nintendo, you’re such brainless cunts, you haven’t advertised that the Wii U has a price drop, people are nor gonna know about it. People still don’t know the Wii U exist. Iwata has to go.

      1. Who else would you blame? He’s the CEO you fucking idiot. He flopped the 3DS launch, and now the Wii U.

  13. if that’s the marketing-stuff of nintendo uk, then it’s no wonder that wii u is struggling – esp. in europe. do i hear right? mum’s and dad’s? that’s the key target group of nintendo’s marketing efforts for chrismas?? it’s very sad

  14. Please understand,Sony lost a lot of money since the release of Playstation 3,Sony lost market share since the release of Ipod,the Walkman brand is no longer the leading brand in portable music players,The Bravia range of Tv’s got toppled by Samsung’s own rage of TV’s,and PS3 got raped by the weak little underpowered kid called Wii,therefore PS4 is designed to last longer than 10 years in the market,reason why its just a ps3 with more RAM and a beefed up Apu and Gpu,us at Nintendo always release a new console every 6 years,so in 2018 our new console will be competing with Ps4 and will be better specs wise,Sony will still be supporting ps4 at that time with no plans of releasing a new console such as ps5 anytime soon after 2018,Sony will still push the vita and ps4 at that time,they cannot afford to release another console after ps4 In 2018,they have to make their money back,bear in mind what my game designers can achieve with 1gig of RAM and a weaker gpu and CPU is far greater then what the competition can achieve on superior consoles,I played Knack on ps4 and it doesn’t even compare to Mario galaxy graphically,nevermind gameplay,I played driveclub on ps4,and I played the xbox one and none of those games I played on those systems are better then Mario Kart 8 graphically,they don’t even come close,Wii U will succeed,I’ve got the money and the talent to make it a success,Retro studio was happy with the specs of the Wii u,and so was platinum games,the console is powerful enough to have Good graphics from 3rd parties,unlike the Wii,that was not the case,only Nintendo and Capcom were skilled enough to create Good graphics on Wii.

    after this holiday season if Wii u isn’t the highest selling console then I will admit,we have been defeated.

    thank you

  15. Why do you guys care if the Wii U will fail or succeed? The games won’t be less fun if the Wii U doesn’t sell, people. Just buy it and enjoy the games or don’t buy it and enjoy games on other platforms.

    1. If the Toyota Camry failed in sales, it would still be a great car but at least Toyota focused on the new Optima, sonata, Fusion, Altima and the future Accord at the time they worked on the 2014 three years ago. Only an a idiot CEO would focus making their future products better than an outdated product. That was stupid.

  16. THE LEVEL OF BUTT HURT IN THIS THREAD JESUS

    THEY SEE WII PARTY U KNOW DARN WELL IT SELLS IN THE MILLIONS SEE OUT STANDING COMPETITION DESTROYING BUNDLES

    AND START WITH THE GAY NONSENSE

    GAY WANTING EVERY GAME TO HAVE A MUSLE BOUND DUDE IN IT WITH A GUN IS FUCKING GAY

  17. I don’t know how sales for Nintendo work in the UK, but in the US Nintendo always cleans up in the holiday season. They should be more concerned about AFTER the holiday season sales.

Leave a Reply

%d bloggers like this: