Mercedes-Benz says that the Mario Kart advert has brought droves of people to their luxury showrooms in Japan and demand for their products have exceeded expectations. What is also interesting is that the Mercedes-Benz DLC has yet to be released, so no doubt interest will rise further. Here’s what the company had to say.
“[The commercial] was quite a talking point, bringing a lot of people to the showroom,” Mercedes-Benz Japan president and chief executive officer Kintaro Ueno commented. “This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.”