Nintendo pledges to increase stock of Amiibo after their unprecedented popularity. Being sold out in most major UK retailers, some have even boosted their price to make a bit extra from their success. In an interview, James Honeywell, the head of consumer marketing at Nintendo UK even said: “Right from the outset we hoped that Amiibo would be strong, but even our expectations have been smashed.” Nintendo are hoping to win over a younger audience with the Amiibo, but looks like they’re winning the adult audience too, because no one can deny their appeal! Which are your favourite Amiibo?
“What we hadn’t anticipated was the number of collectors wanting to get them all – this has seen demand exceed supply in some areas. Although, if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.”– James Honeywell

Understatement of the millennium.
You beat me to it.
Wait… who’s the girl with the angel wings?
It’s a boy, Pit (Kid Icarus).
Well now I’m gay…
oops oh well
“if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.”
ebay store shelves.
for the low, low price of being sodomized by an eBay scalper
How about they anticipate all the scalpers that are screwing the fans up for a change?
How about they anticipate that making some amiibos exclusive to certain retailers is also a retarded thing to do?
I’d like to see them anticipate all that first.
From what I’ve seen, Nintendo UK and Europe haven’t done that, you could get Shulk by pre-ordering from the official store, ShopTo, Game among others before they ran out of stock. Even Jigglypuff, Greninja, Ness and more aren’t retail exclusive here. UK person here.
But I know that this is a Nintendo America issue, I agree that retail exclusive Amiibo is a retarded idea, especially for those that don’t have any of those stores near them. NOA really need to step up their game. While Europe’s Amiibo situation is bad, I don’t think it’s as bad as America’s.
I agree (also UK here) it hasn’t been as bad, although now they are selling out so fast, I got Greninja and Jigglypuff from GAME for £15 each because I wasn’t quick enough when the pre order was open at UK store.
It seems as though some amiibo like Ike are rare in US? I managed to get one easily off Nintendo store after weeks of deciding whether to get it or not.
Also the Yoshi and Splatoon are pretty much sold out on UK store, but at GAME they aren’t which is good because I want both games with the 3 amiibo pack.
You had the same problem with Jigglypuff and Greninja as well? I just ordered both from ShopTo when I found out they were both canceled on me, ordered Jigglypuff on the 18th and Greninja on the 20th, I also paid for both of them on the spot so canceling chances of those 2 would be unlikely since I’ve paid up. Now I’ve learned to be at the page 15 minutes before pre-orders start when they do announce it beforehand, luckily I’ve had no problem with Ganondorf and the other 3. Just waiting on the July Amiibo now.
They know exactly what they’re at. They have us all in the palm of their hands o_O lol
Under stocking pretty much explained Nintendo’s surprise.
>>>They’ll re-stock in the near future, they are just making the cattle angrier a little longer until they just surprise them all>>>
Just like the Wii. Understocking to start off with, then they saw how popular the Wii was and made a lot more, then the Wii becomes Nintendo’s highest selling Home Console, ever.
Keep in mind the Wii is/was a lot more complicated to make than a simple NFC-enabled figure.
“Although, if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.”
Sure, point me to where I can find a Lucario or MetaKnight. Thanks.
Where’s lil Mac and captain flacon
I saw lots of Falcon today. Not trolling. Sweden have lots.
Brasil Stores have a lot of cap. flacons, but I want bowser and I can’t find one!
There are probably twenty bowsers at my local Walmart.
haha I envy you :3
I have a Capt Falcon :) took me days of calling the same stores over and over til a Gamestop 5 min away from my house happened to have one left
Really? *goes out and finds a villager* yeah not gonna happen buddy
NO SHIT, NINTENDO!!!
if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.”– James Honeywell
dear james
honeywell YOU”RE FULL OF SHIT
and ebay doesn’t count
perri onii tan
Bull-fucking-shit you can still find them on shelves!
Mario and Luigi yes, Shulk no.
F=ma.
now if nintendo had an online store for every country they wouldn’t have to worry about stock issues because people could directly order from them
PLEASE BRING BACK VILLAGER!
He can be used for MK8,
EVERYONE NEEDS ONE
Good. I just want September to kome so I kan get my Ganondorf
Oh and KING K. ROOL FOR SMASH
Why King K rool. Thats the most boring Smash dlc character I could think of…
Dear god tell me your trolling..
Did they really think people wouldn’t want bite sized “trophies” of Smash Bros. characters? SMH Nintendo, even you guys can’t be that dense. Anybody would’ve been interested at least somewhat and it’s obvious from miles away.
I admit that there is way too much for amiibo. I can’t even get the amiibos that I want because it’s not in stock, and the only way I can get it is from amazon or ebay.
Yeah. And Amazon and eBay rips people off.
“this has seen demand exceed supply in some areas”
– like the entire US….
*like the entire world….
lol!
Some rare ones can indeed still be found on shelves. Two weeks ago 4 Villagers were bought at a Walmart here in Houston and just a week ago someone found a WFT at TRU also here in Houston.
And those 4 Villagers here were heard pretty much around the globe. :L That was most likely just a SINGLE store that had them hidden somewhere.
Same with the TRU dude.
If they’re out there, they’re definitely not on shelves, and even if they’re in the back; those are most likely extremely minimal.
“some have even boosted their price to make a bit extra from the success.” Oh God, it’s the amiibocalypse…
Yeah fye hiked up the prices for the super Mario line up to 18$
Let’s hope it’s the same for the us as well
No you really can find some of them sitting there in some places in Europe and Japan. But in the US even common ones run out quickly. Also they have exclusives, which makes everything worst. I really hope they make more of all of them.
Pshh yeah fuck you Nintendo. Not one Amiibo for me until i can walk into any store snd pick what the fuck ever amiibo i wsnt.
Thats silly. Your saying you wont buy a single Amiibo until they have one of every character on the shelf waiting for you?….. Entitled much?
I kind of feel the same way as him. I should be able to buy which ever one I freaking want. BUT, I’m not deluded like him in thinking that it will ever be the case that all amiibos are stocked on shelves.
I go after the ones I want. So far that has been Samus and the Splatoon amiibo. Pretty easy for me actually. Glad I wasn’t after Little Mac or Marth….
I’m after your ass, Midbus. <3
The only Amiibo I wanted was Marth… And I got him before the fire nation attacked :D
You can find them on shelves!
Digital shelves!
At eBay!
ah nintendo, Id love to get a villager amiibo, and you know that there isn’t anymore. :(
I just have one amiibo because of the salt prices of my country, but happily my brother will bring a lot for me from australia ^^
Actually Australia isn’t much better than US. Only one retailer bothers restocking characters other than Pikachu, and the smash versions of Luigi, Bowser, Peach and several other US commons are unicorn here. Also amazon au doesn’t even stock and video game related content
it’s a little better than Brazil though. While I can buy 2 amiibos on australia of a price of one here in Brazil. At least I’ll have
splatoons and bowser from AU.
Nintendo take the gently-feely approach to marketing anything after the WiiU debacle. Just waiting for the cash cow known as mobile gaming to come home.
I want to be excited for this but increasing the stock is going to do fuck all when scalpers will just buy up the entirety of the new stock in literal minutes after they’re released.
Also this reeks of “UK only.”
I hate how some amiibo are sold by normal stores for inflated prices
This is all PR anyways. Nintendo has to respond to the anger over the Amiibo shortage. However the shortage is self inflicted. Nintendo knows exactly what it’s doing. If you guys actually think Nintendo is going to restock all the hard to get Amiibo, you can think again. Aint gonna happen.
I find it hard to actually see amiibo in UK shops, I’ve been in GAME and there’s very few. Went into HMV and found literally about 5 Peach (Smash Bros) and 1 other. Haven’t been into Toys R Us yet but I would think there should be more. But yeah, it seems easier to get them online (compared to US, but not much)
They just need to figure out good ways to interact with games other than weak powerups, skins and mini-games
I think they should make a game dedicated to amiibos, like Disney Infinity or Skylanders where you go on a 3D adventure or build your own Nintendo themed world.
It would be the sh!t, like loads better than Minecraft. Plus, it would make amiibos even more popular. I have a feeling they will do this actually. Perhaps they could announce it at this years E3 coming out this Holiday season and blow everyone’s minds.
When Amiibos were first introduced a lot of people were worried that they were gonna flop, but I’m glad that that didn’t turn out to be the case. Nintendo really scored on this. Great for them.
But now it’s just frustrating for us trying to find the one Amiibo we want and it’s out of stock everywhere lol
When it comes to amiibos, I’ve said it before and I’ll say it again-
“I’ll believe it when I see it.”
I only have to, Link and Mario, but I’m pretty sure the big demand is making me want to buy more of them…
Picking up Wario, Charizard and Pac Man amiibo in the morning! :D
Nintendo already said this with Wave 1. I’m so over it, with their lame excuses. For those who want amiibo, I only hope for their sake Nintendo actually does something about it this time. So we aren’t hearing the same stupid excuses for the next wave.
At this point they’re losing money, they have already driven up demand with their typical cheap tactics.
So in the words of Francis “PRINT THE PRODUCT, SO WE CAN BUY THE PRODUCT!”
Lol I saw that it’s hilarious haha
I can’t believe Nintendo is saying this… Did they seriously NOT KNOW that amiibos were going to be huge collectibles!? Skylanders (a game where the figurine characters are not as well known and cherished as Nintendo) sell out like bananas in Iceland.
OF COURSE amiibos were going to be a massive selling success. I knew it from the day the announced them, NO! From BEFORE they even announced amiibos, because I knew one day soon Nintendo would announce a video game toy-line to compete with Infinity and Skylanders and I KNEW it would sell amazingly well.
I rather have you as an amiibo, Midbus. <3
Every store in my area that sells amiibo are always low on stock and aisle is quite messy.
I get villager kirby and mega man today :3 yesterday i had wii fit trainer and fox so my collection is almost up to 16 and i have used them all on smash bros and are all lvl 50 and powered up XD now i do hope you can use them in offline tournament mode when it, s going to release in some update :D
But is this only for Europe? Or will there be more in North America as well? I heard there’s going to be more Marth amiibos in May (the only one I missed out on, aside from the gold Mario). But I really wanted a 2nd Villager (so I can open one). And my niece and sister missed out on several wave one amiibos. My sister started collecting too late, so that’s why she missed out on a lot. My gosh, even my 46 year old brother is obsessed with collecting them. He has 3 of many of them. Even more than I have. And he didn’t even know about amiibos until I told him. Though he has scalper ways of thinking.
My favorite amibos are all of the cartoony, detailed ones (often times with bigger heads). Like Villager, Mega Man, Toon Link, Toad etc. For some reason, the Super Mario series that recently came out looks SO much better than the Smash Bros. versions. They’re a little bigger too. I now have 2 Super Mario edition Peaches, and 2 Toads. And I eventually plan to get a 2nd Super Mario edition Bowser.
I remember Nintendo said: “You should pre-order your Amiibo”.
Speaking on behalf of Australia here.
We. Have. Nothing.
This is either bullshit or Nintendo is listening way too much to their haters that go out & spread bullshit lies that no one cares about Nintendo’s IPs. Just another bullshit excuse from Nintendo. If you aren’t hearing excuses from 3rd parties, you hear them from Nintendo themselves.
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