It seems as though pre-orders of video games are only increasing despite there being a number of high-profile releases that have suffered from rocky launches. Data obtained by Adobe Analytics shows that pre-orders are up 24% this year. The company also mentioned that pre-order revenue is up 33 percent year-over-year. Here’s where the results obtained by Adobe Analytics gets even stranger:
Adobe Analytics found that sadness was the emotion most often associated with preorders, with 33 percent of those polled picking that feeling. More positive emotions, like joy and admiration, represent 18 percent each of those polled.