Nintendo Pokemon

US: Pokémon-Branded Merchandise Rose 105 Percent In July Compared To Previous Year

The success of the ultra-popular mobile title Pokémon GO has benefited a number of retailers in the United States. Adobe’s Digital Price Index says that Pokémon-branded merchandise rose 105 percent in July compared with the previous year. Party City Holdco Inc., Hasbro Inc., Scholastic Corp., GameStop Corp. and Build-A-Bear Workshop Inc are all companies that are licensed to sell Pokémon themed merchandise in the United States.

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“It feels like the ’90s all over again,” said Morales, who is 22. “We just had a group of kids in the store that got a lot of Pikachu dolls and they were playing and talking in the cute Pikachu voices.”

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