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Former Sony Executive Claims Portable Gaming Is Dead

It is no secret that the Playstation Vita failed to make the impact that Sony expected. However, the former head of Sony Computer Entertainment America has claimed that its failure had little to do with the machine itself. In an interview with IGN, Jack Tretton described how the Vita was just too late into the portable gaming market. Citing the rise of mobile gaming, Tretton claimed that there is just no place for dedicated handheld consoles today. He made no mention of the 3DS, but his comments can be easily translated to Nintendo’s handhelds. Do you think dedicated portable gaming has a future? Tell us below.

‘This is a great machine, it’s just too late.’ The world has shifted to portable devices that aren’t dedicated gaming machines.”

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114 thoughts on “Former Sony Executive Claims Portable Gaming Is Dead”

    1. Nintendo Sub-Commander Cereza

      Yes. A man who had affiliation with Sony is still overburdened with the crushing memories of a handheld console that was superior in power, and yet inferior in sales. This is quite delicious.

    1. If another company doesn’t try to make a new handheld, then I worry that Nintendo just won’t bother with improving handheld specs anymore, or even the pricing or marketing.

      Competition spurs onward innovation and is always better for any consumer. Without Sony, I fear Nintendo might just decide to stick with the 3DS, as they’re argument might be that there’s no need for a more powerful system.

        1. According to rumor yes, but I’m not believing anything until it comes straight from Nintendo, as we know how even usually reliable sources have been tempted to post NX rumors for clicks (and ad revenue).

          That being said, would a hybrid console be really unique and cool? Yes, but I personally am worried about the cost more than anything else in that case. Not to mention games like Just Dance (which is one of the few confirmed games) obviously wouldn’t work well on the go (though certain games could be locked to a certain setup, as far as I can think, even just assuming this rumor is true in the first place).

            1. “The NX is trying to change the concept of what it means to be a home console device or a hand-held device,” as the quote I believe you’re talking about.

              Quite honestly, yes, but I can’t help but feel that this quote is a little bit vague. It doesn’t completely say “The NX is indeed a console-handheld hybrid,” instead it says that it will “change the concept of what it means to be a home console or hand-held device.” I know that I’m probably wrong at this point, (although the first article I found immediately claimed that this 100% meant that the console was a console-handheld hybrid, once again for clicks) but all I’m saying is that I’m not believing anything until Nintendo actually shows it off, as it will save me time from speculating over something that may or may not be true.

              At this point though, you begin to wonder how the Pokemon Company CEO wasn’t fired over basically giving huge amounts of credit to the hybrid rumor.

                1. Great video. Thanks for sharing. When the idea of a hybrid console first emerged, my thoughts were exactly the same; that there would be a home unit and a seperate handheld unit that communicated with each other, had the same architecture, and played the same cartridges.

                  The idea of a handheld that plugs into a home docking station just never sat well with me, especially when you add the idea of detachable controllers. The whole thing sounds like a big, clunky mess.

                  1. I had too…I mean its been dunked on by nintendo themselves…and the fact that this guy goes to those meetings, he’s a follower. I get news from nintendo and other sites about their systems. Been watching him for a while now about the NX as well as reviewtechUSA, Shokio, and others…I try to keep up as much as possible as well as work on my projects.

                      1. The head of Pokemon never said anything about what exactly the NX is. His exact quote was “The NX is trying to change the concept of what it means to be a home console device or a hand-held device,”. That doesn’t mean the NX is a single console.

                        Up until now, consoles and handhelds both had their own libraries of games and there was no real crossover between them. The quote could just as easily mean that NX is two seperate units, but because they both communicate with each other and share the same architecture and library of games the one can’t strictly be considered a home console and the other can’t strictly be considered a handheld.

                      2. Three of those are ancient, and the other two are grasping at straws pretty hard. Both the heads of the Pokemon Company and Ubisoft have basically confirmed that it’s a hybrid, not to mention the Eurogamer report, which multiple sources have is accurate. I’m sorry, but this guy is wrong

                      3. Then your not seeing that its from nintendo on the first three links…I suggest you read the addresses more…I’m going to point one thing out to you, gamefreak is a second party that has been with nintendo, and ubisoft is a third party…since its a nintendo console and nintendo debunked that by the links…you need to read better then…believe what nintendo says about it, not other companies. “Nintendo will always have tricks up thir sleeves”.

                        1. Nintendo changed thier plans in the years since they said those things. And Ubisoft and The Pokemon Company have seen the NX, so they absolutely know more about than some random schmuck on YouTube

                        2. Reviewtechusa? That guy is a dumbass, you will learn nothing but bullshit from him. He is all about power and specs and constantly bashes Nintendo because they wont make an Xbox 1 and Ps4 clone.

                    1. Well, Iwata also said something about Nintendo not bringing software to smart devices or in platforms other than their own
                      https://techcrunch.com/2011/09/15/nintendo-will-not-make-smartphone-games-says-president-iwata/
                      http://time.com/2519/no-nintendo-isnt-putting-its-games-on-smartphones/

                      and as we all know, now we have Miitomo, Super Mario Run, a future Fire Emblem and Animal Crossing games for smart devices and other game still to be announced, so…

              1. To me the hybrid rumor in general is so widespread that I’m ok believing it just like all the rumors about a screen controller for the Wii U before it was announced. The exact specifics are where I’m leaving it to Nintendo to tell me just like how some Wii U rumors didn’t turn out true.

              2. When it comes to cost I’m viewing it as saving money by buying only one system vs. two but that’s just me as someone who normally got both the home console and handheld.

                1. It’s a good thing for fans, but a bad thing for people who only want one or the other. Now, if the rumor’s true, I feel like Nintendo’s usual install base will be pleased (more than with the Wii U), but that the install base that they keep desperately trying to regain, even when they don’t care anymore (casual gamers who went to mobile-only), might not feel the same way.

                  Still, I see potential genius in these ideas if they’re true, but… Knowing how Nintendo’s decisions have gone lately has turned me off from speculating in general of their products, as I was consistently disappointed (MyNintendo, Nintendo copyright debacles, Wii U basically having a 3 1/2 year life span, that horrendous Holiday 2015 lineup, and a few other things that have built up over time, like the less than desirable Virtual Console on Wii U, the New 3DS’s fairly quick run time in terms of new features for games or exclusive games, Flipnote Studio 3D being basically ruined during the 2 year transition to the US, etc.)

                  Whatever the NX is, I just hope Nintendo makes a good decision, as they haven’t made a ton of those lately.

                  1. If the rumors are true, I’m hoping Nintendo will do things right and offer options. There should be a bundle that comes with the handheld and home console components, but people should also be able to buy just the handheld.

        2. No, there will likely not be any Vita successor (at the very least, not outside of Japan) but a comment from a man who has nothing to do with Sony anymore shouldn’t be why you come to that conclusion. He hasn’t worked for Sony for years.

      1. I honestly don’t know how far your head is up your own ass if you don’t mention the 3ds at all and truly believe that because your handheld sucked, that all future handheld gaming is dead.

      2. I’d say it was more the price of the system, price of memory cards,* and lack of interesting games. Mobile has definitely eaten into the handheld market but the 3DS still managed 60 million which is pretty great considering the circumstances. They did have to drop the price early on but still. Here’s to a great future for the NX.

        *They seriously couldn’t have the games save to the cartridge like every other handheld? Fuck off Sony.

        1. *remembers that some N64 games needed a memory pak in order for you to save your game’s progress* Yeah. It was stupid to have some games needing a memory pak on the N64 but a handheld where EVERY game needs a memory card, that is just… is there even a word for how dumb that idea was?

              1. Shows my lack of knowledge since I didn’t have an N64 at that time and instead we had a PS1. So far that’s the only Nintendo console I’ve skipped though I did want one. My only experience with it was that a teacher of mine had one in class that we could use at the end of the day during free time.

            1. Never even got to beat that game, either! Just another N64 game that I’ll probably never see a virtual console of… *sigh*

          1. PS1 needed a memory card too lmao and I remember my suffering avidly. It just wasn’t as expensive as the Vita one and iirc you could use a cheap third party one. And yeah, back then there were no digital games or apps, so a modern device requiring an expensive proprietary memory card just to be able to download the Youtube app is really outrageous. In conclusion, Sony always adds an overpriced first party “”””trojan horse”””” exclusive to their consoles so they can bank on profits, it just so happened the one for the Vita was a really dumb one and no one took the bait.

      3. It’s almost as if releasing a system that requires additional storage, lacks games, and is woefully under-marketed is a bad idea.

        Oh, wait. Which system are we talking about again?

      4. You go from 80 million PSPs to 13 million Vitas and you think it’s entirely because the market is dead? It has nothing to do with any mistakes Sony might have made? There’s no doubt that mobile has greatly impacted handhelds, but Nintendo still managed to move 60 million 3DS units. That is by no means a failure.

        Sony could have sold at least 40 million units if they simply gave the Vita more attention. They made some of the same mistakes with it that Nintendo made with the Wii U.

        1. Let’s be real though, Nintendo’s handhelds would be nowhere without its iconic IP’s. That’s really the only reason why Nintendo handhelds sell so much. Otherwise, he isn’t wrong about dedicated handheld devices in today’s mobile market.

          Sony did screw up on many fronts with the Vita though (memory cards, digital downloads, marketing, etc).

          1. Realistically though, no device would be anywhere without its exclusives, including XBox and PS. The games are what make the console worth getting. The majority of Nintendo’s exclusives just happen to be Nintendo property. There is still a wide range of good 3rd party games on 3DS.

            1. Yeah but Nintendo’s exclusives have been around longer than anyone else’s and are the most recognizable. A lot more people around the world throughout many generations know Mario and Pokemon than they do Master Chief and Nathan Drake.

            1. It’s true. They need 3rd party support. All of them do, including Nintendo which is why the Wii U found itself in the position its in. But Nintendo still has the advantage that it can still survive and sell (even if its smaller numbers like the Wii U) with little to no 3rd party support.

              1. I agree with that. I’m not sure the lack of third party support was Wii U’s biggest problem though. I’ve wondered how it would have done if Nintendo had focused more on their software development during this entire generation and just released more games. There’s no reason for Wii U not to have a Zelda, Metroid (or 2), 3D Mario, etc.

                You may be right about the 3DS though now that I think about it. Just look at the number of 1st party titles Nintendo pumped out for it this gen. It definitely wouldn’t have been successful if Nintendo didn’t support it so much. The same level of thought that went into the 3DS should’ve gone into the U.

                It’s funny. Sony’s handheld failed because they ignored it and focused instead on their home console. Likewise, Nintendo’s home console failed because they ignored it and focused on their handheld.

        2. The problem with the Vita was that it was to expensive, for consumers and for Sony. It literally wasn’t worth it for Sony to put any more resources in marketing the Vita. A big marketing push for the Vita would have cost millions and millions of dollars, and for what? To maybe sell another 10 million units? The profit margin was to thin, and software sales were garbage. It was a lost cause, and they made no money off it.

      5. I own a ps vita(2nd hand but used once) and I have to say there are some gem on this console. If I was going to Japan I would have a case full of Ps vita games. I think the issue with the vital is the price and the marketing. There is nothing wrong with the device but again like the wii u there are 1/2 baked idea which didn’t materialised. I have to say that if Sony doesn’t make any dedicated handled game and doesn’t seems to be agressive on the mobile front then Nintendo is also doom.

        1. Nintendo handhelds are not doomed because they’re already thinking of hybridization (Even if NX is not a hybrid, they’ve been patenting tons of hybrid ideas that they’re going to use sooner or later), so eventually buying a single Nintendo console will mean having both the handheld and the home systems.
          Nintendo is almost always a step above, while Sony and Microsoft are busy developing the worthless gimmick that is VR, Nintendo is getting ready to justify the continued existence of handhelds by merging them with home consoles; you can quote me on this: Hybrids will become the standard the next generation when Sony and Microsoft inevitably copy Nintendo again.

        2. Price, no as the PSP and other devices sold for the same and more yet were more successful sales wise. Marketing, handling of how the games were distributed, and memory cards, yes.

      6. No, I’m sorry. The reason the Vita failed, you imbeciles, is not because of the changes in the market, but because you guys a) dropped support quickly, b) decided to use EXPENSIVE proprietary memory cards, and c) didn’t market the Vita well at all.
        If you stuck with SD card support, and continued to pump out some exclusives every now and then, and maybe worked on some deals with third party developers, you may have actually succeeded. The Vita is a beautiful handheld with an excellent form factor, crisp screen, and a good dose of power built in. It is comfortable to use, and durable.
        Sony, the reason the Vita failed is because YOU guys didn’t know what the Hell you were doing. All focus shifted to the PS4, and you dropped your chance to make the Vita live up to its amazing potential.

        1. It was too expensive for Sony to give it the push it needed. They had no choice but to drop support. The Vita was a money pit for Sony. The PsP sold on its own, with little marketing needed. The Vita needed help. It was absolutely the market that hurt the Vita. That and nobody wanted to spend $300 on a Vita when they already had a phone and a 3DS… Competition and a flooded market place crushed the Vita.

          1. You make the argument that the market was a part of the problem–yes, that is true, but it is a much smaller part of this issue than you are making it out to be. Shouldn’t that same logic have been applied to the Nintendo 3DS, then? Both the 3DS and the PS Vita started out differently. But, they started out, and continued, to this day, in the SAME market. One succeeded and one failed in the SAME market. The reasons are clear. To begin, the Nintendo 3DS was launching at 250 dollars. It was severely underpowered, and featured a gimmick that most people did not want. Not only that, but it launched with a dearth of first party games to support it. It sold MISERABLY.
            Now then, on to the Playstation Vita. This beast was being sold at 250 dollars also, at launch, parallel to the 3DS. That was a smart move by Sony. Another smart move was that they actually supported the Vita with first party titles and advertised it well. Because of this, the Playststion Vita was actually outselling the Nintendo 3DS, in the beginning. I remember being pissed off at this as a Nintendo fanboy back in the day. Anyways, here is what made one a success, and one a failure–Nintendo was smart, they cut the price quickly, and pumped out a bunch of half-baked (but decent) 1st party games. Sony, on the other hand, they decided to not cut any prices(for the system itself, understandable. But, memory card prices could have easily been cut). Now, they could have remained competitive if they never used those proprietary cards to begin with. SD card support would have drastically dropped the price of gaming on the system, making it at least somewhat competetive with the 3DS in the long run–this is an undoubtable oversight.
            In addition, as soon as the 3DS started to sell better, and the looming PS4’s hype began ramping up, they dropped the Vita, dead in the water before its potential was realized.
            You say no one wanted to spend 300 on a vita, own a smartphone, and a 3DS. However, that is simply untrue. I own all three, my brother owns all three, and quite a bit of my friends do, too.

      7. This is stupid. Handheld market is not dead. Look at the 3DS, it’s outselliing the PS4.

        Don’t get me wrong, the Vita is an amazing system and had potential to destroy the 3DS. But Sony made so many dumb moves on the Vita that killed it.

        Sony didn’t learn a thing when the 3DS was doing bad at first because of its price. After Nintendo dropped the price, sales got better. Vita? It didn’t get a price cut at all.

        The Vita being crazy expensive already, you were required to buy a proprietary memory card instead of using SD cards or even their own Memory Sticks! The Vita has no internal storage, so the memory cards were crazy expensive. (At least the 3DS comes with either a 2GB or 4GB SD card, not a lot, but at least it can download games.) A 4GB card is $40! You can get a 32GB SD card for $20! That’s just insane!

        And finally, the focus was on the PS4 instead. Sony didn’t advertised the thing right by advertising it as a PS4 accessory instead of a system of its own.

        Poor Vita, but it’s not its fault.

        1. A personal handheld device outselling a home console (by a small margin) isn’t a bragging point (especially when it was released a while before said home console).

      8. The 3DS, while not the giant the DS was, is far from unsuccessful.
        The problem with the Vita is simple: It’s too expensive to develop for, which made the start-up catalog dismal, which drove away potential buyers, which then scared off potential developers; it’s a self-feeding problem.
        It also doesn’t really help that most of what you can do with the Vita you can do with a PS3, save for playing a handful of JRPG and other niche titles that lack a PS3 version.
        Nintendo knew this, so they didn’t put HD and home console standards on the 3DS, the games are cheaper to make and buy, and so the catalog is enormous, adoption is well-motivated and development is encouraged by it.
        Furthermore, Nintendo is in no rush to substitute the 3DS (They say they want to keep it around until at least 2018) and they’re also apparently experimenting with hybridization with NX for the purpose of making a large investment on a handheld seem reasonable.

        1. The 3DS is indeed a commercial success, but it’s sales are not close to past Nintendo handhelds. I wouldn’t go as far as to say portable gaming is dead, but we can conclusively say it is on a decline, at least for the moment.

      9. Yet somehow people are still playing them, and maybe the vita would be doing better if sony actually got off their greedy asses to support the vita, instead of leaving that task to third party devs, whom by the way have done fantastic jobs of keeping it going this long so far, and lower the damn price of their proprietary memory cards or allow regular sd cards to be used! Sony’s greed ruins everything they are involved in, hell I’m surprised they haven’t screwed up yet with the ps4, well yet anyway.

        1. They actually have screwed up with the PS4. It was just announced recently that the PS4 will not support mods, like what was first thought. The special edition of Skyrim is getting re-released on PS4 and Xbox WITH mod support. Well, at least we thought. It absolutely is getting mod support on the Xbox 1, along with Fallout and any other game that has mod potential. Xbox supports mods.. However Sony, being the dumbasses that they are, are too greedy to allow mods, since they cannot regulate them. Sooo I canceled my preorder for Skyrim special edition and cuss Sony for its stupidity.

          Honestly the new Xbox looks way more appealing to me than the new Ps4… IF I were to buy one, and thats a big if, I would get Xbox over PS4 this time around.

      10. the only thing that is dead is the vita, i admit that its superior to the 3ds in terms of specs but quality, not so much, well in the beginning, now the vita is getting a lot of games that cater to weeaboos (not that its a bad thing). look i kinda wanted the vita to be the second best portable gaming device but it tanked so bad that its sales are even worse than the wii u unless of course now its the reverse.

        1. the nes made gaming dead – micheal pachter 1985
          the snes made gaming dead – micheal pachter 1991
          the n64 made gaming dead – micheal pachter 1996
          the gcn made gaming dead – micheal pachter 2001
          the wii made gaming dead – micheal pachter 2006
          the wii u made gaming dead – micheal pachter 2012
          the nx made gaming dead – micheal pachter 2017

          the gb made gaming dead – micheal pachter 1989
          the gbc made gaming dead – micheal pachter 1998
          the gba made gaming dead – micheal pachter 2001
          the ds made gaming dead – micheal pachter 2004
          the 3ds made gaming dead – micheal pachter 2011

      11. “lol Sony mad” Even though this guy has nothing to do with Sony anymore.

        I guess everyone forgot that the Vita was more successful than the Wii U, and that it’s STILL getting more support than the Wii U. Yea, compare it to the 3DS, Vita tanked. But if you compare the 3DS to smartphones, 3DS tanked.

        1. that is because 3ds is not riddled with garbage “games” like candy crush and that one game promoted by kate upton’s boobs. yes the 3ds does have shovleware but even they are better than 95% of the mobile games which is why it tanked, because 3ds has awesome games it tanked while mobile has garbage its successful. in terms of quality games mobile tanked.

        2. Uhhh no. You can’t compare the 3DS to smartphones because they are in two completely different markets and both serve completely different purposes; and in no way can you say the 3DS tanked. The sales number show that it clearly didn’t.

          Also, you don’t have to compare the Vita to anything to say it tanked. Its own sales numbers are proof that it tanked. The Wii U tanked too; not because it sold poorly compared to other consoles; simply because it sold poorly.

      12. Jack Tretton, shut the fuck up. Portable gaming is only dead where as Sony is concerned. I’m glad you are a former Sony executive because it’s clear from this that you are an idiot! Sony doesn’t need idiots ruining shit. Now if only Nintendo would get rid of the idiots in their ranks, like Reggie or the censor happy rejects in Treehouse.

        1. Sometimes I think treehouse censors games and changes shit just to feel relevant,like their job is important. In Dragon Quest 7 so many ridiculous changes were made for no apparent reason. Why would you change village names, main character names and enemy names from what people are used too? Makes no sense.

      13. Right… the insane launch price and forcing people to buy first party memory solutions had NOTHING to do with it… .. yeah.. *shakes head*
        Not to mention, folks don’t want home console games on the go… which is what makes me question why Nintendo would think it’s a good idea.
        I love the games on my 3DS cause they’re not as big and complex and overwhelming as the console ones.
        If the NX IS a merged handheld and console device, what sort of games would they make for it?
        Any kind? I would hope they would realize people might buy it for more than one type of game.
        Gamers on the go expect something different than gamers at home…
        Then again,i think Nintendo is aiming for some new audience..

      14. Well if the NX is a console/handheld hybrid then it would be safe to assume that Nintendo would consider it a successor to both the Wii U and the 3DS. If that’s the case, then we probably won’t be seeing another dedicated handheld, at least not for a very long while. Nintendo should take his comment as a warning instead of a celebration. The 3DS didn’t play as much of a role in Vita’s failure as mobile did. Though I guess Nintendo did learn from that, seeing as they make games for mobile now. I guess if you can’t beat them, join them.

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      17. I personally love my vita, despite using it mostly for old ps1 games on the go and what about the Nintendo Switch that’s dropping soon? That’s supposed to put Nintendo back in the game!

      18. I agree and really it is just a matter of people, kids and adults alike, not wanting to carry around two or more electronic devices. Especially with the size and capacity of the new phones. However, if we don’t push more for quality mobile games that are small enough to not overwhelm our phones but big enough to allow some resemblance of a console gaming experience, then we can just call it quits for ‘gaming on the go’ period.

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