One of the interesting things about the Nintendo Switch is that it doesn’t come with a bundled game to showcase the hardware. There are games like 1-2 Switch that do a good job of demonstrating it, but sadly it’s only available as a separate purchase. Nintendo of America president Reggie Fils-Aime has explained to GameSpot exactly why this is.
“We look at every launch uniquely as to what’s the right thing to do for that launch. And I’ve been involved in launches dating back to the Nintendo DS. Each one is a little different. For this launch, what we found is that with the range of software that’s coming–not only available day one but through April and into the summer, and including the holiday timeframe with Super Mario Odyssey–that we wanted to enable the consumer to buy the software they want, to look to get to the most approachable price point we could get to. That led us to a $299 price point, and let the consumer decide what games they want to buy.”