Every Wednesday we publish the Media Create sales figures which show how well software and hardware are performing in Japan. This week the Nintendo Switch was once again the best-selling hardware in the land of the rising sun. However, what is interesting is that early sales of the console are outpacing the PlayStation 4 in the same time period. Nintendo’s latest console has hit 500K sales already despite there being shortages.
Japan: Early Nintendo Switch Sales Outpacing PlayStation 4

Now if only Nintendo could figure out basic supply chain economics…
Don’t worry. Now that Kimishima is the president, business is good for Nintendo.
https://youtu.be/5XAB6DE0-ic?t=55s
This is good to see.
From a UK perspective, they’ve done a great job marketing this.
Constantly see Facebook ads, TV ads, outdoor displays. And dare I say, its not too cheesy.
Yeah i mean I’ve seen like 100s of TV ads which is fab, with WiiU i saw like 3 in 4 years lol… Get more Switches out and pump out the games, as i say E3 better be delicious lol
Considering the nature of the Switch and Japanese gaming trends, this isn’t a total surprise.
now we need a strong third-party lineup for the European and American market. don´t get me wrong, but we need the Switchto sold great in those regions, and for better or worse, third-party games like FIFA, COD and many more are vital for that matter.
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and it is not even holidays..
this can’t be happening..
https://c1.staticflickr.com/5/4092/5105665195_61c92c7738.jpg
…
thought you were superior.
wheres that from?
And what’s amazing is that the bombs have yet to be dropped outside of BOTW. Once MK8 Deluxe launches next month with Splatoon 2, Fire Emblem Warriors, Xenoblade Chronicles 2 and Super Mario Odyssey to follow in the next coming months, the Switch will be in complete control of the Japanese gaming market
||And soon my greatest accomplishment will finally be achieved, the end of the Xbot infection in Japan forever…||
too bad we dominate sweden..
Who cares about sweden it isnt a major country us and japan are major country that nintendo sony and microsoft can count on for good sales
||They’ll be too busy fighting me and my ever growing legion…||
To be fair, its only like 100 people over there with an XBO. Its not even that big of an accomplishment 😂
||It’s not about the Xbox, it’s about sending a message, Xbots will burn…||
Halloweed is the holy N
The PS4 had a slow start in Japan, and combined with Japan’s love for handhelds, this isn’t too surprising. I just hope Nintendo can steadily deliver to keep things up.
I thought it was supposed to bomb? Hmmm. This doesn’t add up with what all the Nintendo haters said. Must be a glitch in the matrix.
||We have changed the rules, this will be the 8th time we change it and we are getting quite efficient at it…||
It’s Japan. They are suckers for portability.
Yeah I know. It’s doing great in sales in general, though. Personally, I don’t care about sales. I just like seeing haters eat their words. Fanboys are haters alike ruin the gaming community.
I wonder how long before someone calls me a Switch hater for all of my criticisms in spite of me actually owning my own Switch. I already got called a PlayStation troll, aka PlayStation fanboy, by someone that has made me see him as nothing more than a Nintendo troll.
Switch hater!
business is good for Nintendo
Sounds good. Let’s hope it keeps that up though.
I’m sure they’ll be able to keep this up. Least in Japan, anyway. Switch is portable, after all, and Japan loves their handhelds.