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Nintendo’s Doug Bowser Discussed Forecasting & Anticipating Hardware Demand

Business Insider was able to get some remarks from Nintendo of America senior VP of sales and marketing Doug Bowser on Saturday. They were able to get insight from Bowser on how Nintendo deals with the potential demand of hardware, something that has been a hot topic of discussion in the past year. Demand for the Switch, SNES Mini and NES Mini has been strong, but Nintendo has not had an easy time keeping up with it. Here’s what Doug Bowser had to say:

“We try to do the best we can with forecasting and anticipating demand, and to put a plan in place. If you see a steep ramp-up in demand, it takes some time to catch up. When you think about procurement of parts, procurement of manufacturing facilities, getting [production] ramped up — that takes some time to respond. You’ll see a lot stronger supply as we float through the remainder of our fiscal year.”



  1. People often forget how much Nintendo suffered with the Wii U. Nintendo had very high expectations for the console because of the Wii’s sales. So when the Wii U crashed and burned the way it did, Nintendo decided to be more skeptical with their forecasts. The Wii U ended selling about 3 million consoles every year, so it’s very understandable that they didn’t produce so many Nintendo Switches at first since they didn’t know if the console would have high demand or not. Now they see that the console made a click with the people and it’s selling a lot faster than initially thought, so now they have to catch up, but I think we shouldn’t blame them for not having so much faith in themselves after the Wii U debacle.
    The same thing could be said with the NES mini at first, since there was no way to know the demand it would have. Now, it was very stupid to close production even when the console was still very sought for. At least they’re producing it again.

    1. King Kalas X3 {I only buy exclusives that interest me on Switch. For everything else that interests me, there is PS4.} says:

      Too bad they didn’t use that suffering to improve the Wii U & instead they let the poor thing sink deeper by screwing it out of games that should have stayed exclusive on the system. Nintendo failed because they gave up on the Wii U & relied heavily on the 3DS for sales. Now Wii U is THE worst Nintendo system ever.

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