The latest NPD data is nothing but positive news for Nintendo. The company’s software did a great job in July, but it was yet another major month for the Switch itself. NPD analyst Mat Piscatella says that “Nintendo Switch was July’s best-selling hardware platform in both dollars and units sold. This is the seventh month that Switch has led in hardware dollar sales since launching in March 2017, and the first since December 2017. Unit sales of Nintendo hardware in July 2018 reached its highest point for a July month since 2009”.
As for NES Mini and SNES Mini, they had a helping hand in hardware spending. Piscatella confirmed that “Hardware spending in July 2018 grew 19 percent when compared to a year ago, to $217 million. Gains were driven by Xbox One, Switch, and Plug N Play devices such as NES Classic Edition”. As for 2018 so far, VentureBeat said that “spending on hardware is up 21 percent to $1.9 billion year-to-date. Piscatella notes that sales of Xbox One, PlayStation 4, NES Classic Edition, and Super Nintendo Classic are the primary drivers this year”.