Nintendo

Nikkei: Investment advisor David Gibson believes Nintendo should purchase Roblox

David Gibson, the chief investment adviser at Astris Advisory Japan, has written an interesting piece in The Nikkei stating that he believes Nintendo should purchase the online game platform Roblox for $8 billion. Mr. Gibson believes that the future of gaming is building online communities and cultivating them as games as a service. He says that while Nintendo does well with its individual game titles, the company often swiftly moves on from a project to the next instead of watching them grow and foster.

What consumers really want today are games as a service, an ongoing experience that can be shared within a community. Animal Crossing, with its seasonal updates, is a step in that direction but nowhere near its potential.

“Having experimented before with user-driven content with Super Mario Maker 1+2, Nintendo should be able to see the benefit of this genre. Unfortunately, the company is still structured around making and selling $60 games, and then moving on to the next one. What consumers really want today are games as a service, an ongoing experience that can be shared within a community. Animal Crossing, with its seasonal updates, is a step in that direction but nowhere near its potential.

A platform for developers and users to build games, Roblox is Super Mario Maker on steroids. Just like Minecraft and Super Mario Maker, creativity has driven its massive audience, the key difference being that Super Mario Maker has 5.5 million fans and Roblox has 150 million. By joining forces, Nintendo and Roblox would create the next generation of fans of Nintendo intellectual property that the company doesn’t have today, all in a controlled family-friendly environment.

By investing in Roblox, Nintendo could invest and promote its intellectual property within the new platform. Imagine how communities of Nintendo users would love being able to build their own Super Nintendo World theme parks? Just being able to play in an online theme park would be fun, given that the first one opens in the spring of 2021 and others remain uncertain. Animal Crossing worlds could be created and shared into an even bigger community and experience.

Kids today are more online than ever, and there are only so many large scale creative businesses out there like Roblox and Minecraft. Epic-Fortnite have already had Tencent-Sony clamoring to work with the platform. It’s only a matter of time before Roblox is next.”

David Gibson, The Nikkei

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20 comments

  1. π‘΅π’Šπ’π’•π’†π’π’…π’ π‘­π’Šπ’“π’”π’• 𝑢𝒓𝒅𝒆𝒓 𝑹𝒆𝒂𝒗𝒆𝒓 says:

    This man isn’t entirely wrong. I never played Roblox but I know the famous meme OOF and of course the number of fans in Roblox is larger because this game is available not only for PC but also as a smartphone app for both Android and iOS.

    Kids today are more online than ever, and there are only so many large scale creative businesses out there like Roblox and Minecraft. Epic-Fortnite have already had Tencent-Sony clamoring to work with the platform. It’s only a matter of time before Roblox is next.”

    Isn’t Roblox already a massive online game with millions of fans?

  2. Want live service game? Uh-huh… just look at Marvel’s Avengers and Anthem. Come on, the consumers might want something between the lines of live service, but I doubt gaming enthusiasts that payes attention to this stuff don’t want it. But it is trendy, so what do I know.

  3. What I don’t at all agree with is him saying “what people want are games as a service” it’s more that this is just what game companies want so they can keep making money off the same product

    1. games as a service suck, even the updated over time till they feel complete stuff of some of the recent nintendo game shas been really frustrating for certain genres

  4. I totally disagree with generalizing that people want “games as a service”. What I want is a good game from the get go, a few free DLC, and possibly a few paid DLC. Unless the game is meant to be played over a long period of time (due to the nature of the game i.e. fighting game, NOT because companies force the same dull limited time content i.e. Marvel’s Avengers), then I don’t mind having a good 30ish hours of a $60 a moving on. For example, I haven’t touched Super Mario Odyssey or Mario + Rabbids since I 100% them, but I had a wonderful time doing it.

    Also Nintendo should not buy Roblox. I feel like they won’t earn much profit from it, between either hiring the old staff who know what they’re doing, or trying to force their current staff to think how to make Roblox work for Nintendo. Plus online would probably not be great, and it may mean taking the game off of PC and smartphones.

  5. From what I gather pretty much every child in the universe is addicted to Roblox. I have 3 and they all spend so much time with it.

    I do want Nintendo to concentrate on their own legacy though. I’m really looking forward to botw 2 and mp4.
    Just need a new fzero and some light shed on the next main Mario kart and all’s good

  6. Very bizarre reading any link with Nintendo to Roblox. Nintendo is on par with Lego if anything. Everyone knows Roblox as the knockoff lego, and no one wants the next biggest thing. Personally purchasing Roblox just does not sound like Nintendo in the slightest. While were at it, lets add a Roblox character to Smash Brothers….

  7. Oh wow, another investor who wants Nintendo to jump onto the bandwagon of today (live services). Remember when they used to beg Nintendo to go onto smartphones. Then they did, it wasn’t up to much, and now they barely care about mobile gaming anymore – whereas their traditional gaming hardware and software business is booming. I think it’s pretty rich this guy saying what customers want today isn’t $60 games when in his home country Animal Crossing New Horizons is literally the second biggest selling game *ever* and its done great globally too.

    As for Roblox, it really does not fit into Nintendo’s portfolio of high-quality games – it has a really cheap and poorly-made feel to it. $8 billion seems like an awful lot too, but maybe that’s just what such a big game is worth these days. Makes Microsoft’s purchases of Bethesda for $7.5 billion and Minecraft for $2.5 billion look like bargains to me though, now those would have been purchases that I think would have benefited Nintendo more.

  8. They should just hire Toby fox instead. Nintendo is negatively stereotyped a lot as a kiddie company. That would only hurt it

  9. And i want nintendo to update their games regularly with content but we both aint going to get what we want mr. Invester

  10. That’s like saying Ferrari and Lamborghini should make normal stock-cars because “that’s what consumers want”. If Nintendo wants to make a Roblox-type game they can do that, and it’s not gonna cost them 8 billion dollars lmao this lunatic has no fucking clue what he’s talking about.

  11. What is with game studios purchasing them all the time. Can’t we let them be? Unless they are struggling.

    Of ANY studios Nintendo should purchased. It should be one they have a deep history with and one that needs their help and guidance. SEGA should be bought by Nintendo. That’s really it, in my opinion. After that, it seems like a greedy power move.

  12. “What consumers really want today are games as a service”
    Fuck no. Let Nintendo continue to do the types of games they do best. Its bad enough they started doing phone shit with their properties.

  13. Or pay less for platinum…..
    I agree they need a service game. But more like spark or DC universe.

    But they should buy platinum and ask Microsoft or Nvidea to help the online get better.

    I’m starting to think the switch pro will feature vr over 4k.

  14. As both a Nintendo fan and a Roblox player, I think I would have to disagree mainly because I think Roblox is good as it is and it wouldn’t really fit into what Nintendo’s brand wants to accomplish now if they bought it. On the bright side, an interesting point is that if the deal went through, games like Pokemon Brick Bronze and Mario related stuff could have a chance to come back…

  15. do I give a fuck about Roblox no do I give a shit about Nintendo yeah no I don’t think Roblox should be on the switch like comman the switch looks great for Roblox but it just won’t fit in

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