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Square Enix says ‘generative AI has the potential to reshape what we create’

It seems as though Square Enix is set to go all in on artificial intelligence in 2024 with the company’s president Takashi Kiryu saying that generative AI has the potential to reshape what the company creates. The news comes in a New Year letter by Mr. Kiryu in which he talks about emerging technologies that can benefit video games. His letter is well worth a read.

“Artificial intelligence (AI) and its potential implications had for some time largely been subjects of academic debate. However, the introduction of ChatGPT, which allows anyone to easily produce writing or translations or to engage in text-based dialogue, sparked the rapid spread of generative AIs. Its release made it apparent that the applicability of generative AI was by no means limited to text, and the subsequent months saw a quick succession of launches of new services and content that expanded generative AI into a variety of domains with close ties to digital entertainment, including images, video, and music. I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.”

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20 thoughts on “Square Enix says ‘generative AI has the potential to reshape what we create’”

    1. How is using AI to steal art work and to not pay actual Artists “Based”?

      Someone tell this kid what the word actually means in slang terms because I don’t think they know what Based even means

      1. AI is no more “stealing” from artists as artists are stealing from their own inspiration / reference material.

        1. Artists use their reference material to create things that are new. Nothing AI produces is ever new; it can only create from existing, stolen work. There’s no originality or thought in its process.

          1. Oh please. Anti-AI subhuman filth have no morals. You’re just doing it for the money. Most of the things scumbags like you create are fanart and unofficial mods. And the original content you create is nothing special. And why would you want your original content to be official? Do you want your Mary Sue to be playable in Smash? USE THE MIIS! We have enough IPs already. Stop wasting character slots on new garbage when we could be saving them for deserving characters that still aren’t playable in smash like Waluigi. And don’t tell me we’re never getting another Smash bros nor Waluigi playable in Smash bros. You’re not Nintendo and you’re not Sakurai. Anyway, back to AI. It’s hypocritical of you to accuse AI of stealing and yet whine when Nintendo takes down a bootleg fangame. Just like how giving free unofficial content was just a fad in the 00s, giving unofficial content in exchange for money was just a fad in the 10s. It’s the 20s and AI is here to stay. Got a problem with that? Get a job that doesn’t require AI like cooking or engineering. And by the way iNintendo, you’re a pot calling the kettle black. It is you who is the child, not me.

            1. Bro literally tried to say they’re right and not realize how dumb they sounded by making a massive word soup that just leads to “I’M RIGHT! YOU’RE WRONG! REEEEEEE!”

              Just admit you love the idea of AI stealing artwork without permission and are too lazy to learn how to draw or do your own art because you lack the drive

            2. Also, how do you know I create fan art when I barely showed you ANY art of mine?
              I create from inspiration, not some AI dribble you morons like to use because you lack any ability to actually pick up a pen and draw.

              I’m sorry I’ve got more skills than you, and I deeply apologies if me knowing the fundementals of Art and actually having Morals enought to not steal art to call my own, unlike yourself your low ranking peseant.

            3. “Anti-ai subhuman filth who have no morals”? I love that stealing from other people is so important to people that you have to dehumanize the people asking you to please not do that.

        2. Such a strawman arguement I hear over and over. Inspiration is gathering information to create something new with the artists unique abilities and their own skills.

          Think of it like making a hamburger, sure it’s nothing new – but you can pick up new ingredients and add your own flare to make it unique based on your own practice. Using AI is the equivalent of going to McDonalds, asking for the happy meal burger buns and patty and then taking it home to assemble yourself and saying you made it.

        3. That has to be the weakest argument ever…. So AI doesn’t steal… yet according to you, References and inspiration is stealing?

          You realize you just controdicted yourself as you basically said AI also steals because if Artists steal, so does the AI

  1. One day, there will be no jobs for humans to do and then eventually there’ll be no humans.
    Rise of the machines and all that!

    Il be long gone before then, but hopefully I’d of got to play Metroid prime 4!

  2. Just like procedural generation this something that sounds cool on paper but will most likely lead to a shitty gaming experience.

  3. What’s even the point of putting AI towards works of creativity? A machine made thing that replaces the complexity of humanity will never be art.

    Statements like this one showcase that the bigger companies do not care for the art of what they sell and only see their products as a means to make money. To them it doesn’t matter if they remove the human touch from what they produce so long as they can sell it for others to consume.

    This is not the same as other product based companies- humans are distinctly capable of creative thinking, and with that creativity comes creation. Video games, movies, books, etc. are all forms of “products” that cannot exist without the true value of humanity’s creativity. To begin the process of removing that humanity from these mediums serves only to bastardize what makes them special; to view them solely as an object of consumption is to view it as soulless. Humanity without a soul is nothing but an empty husk. A hollow.

    AI will not bring success to this industry as it does others. AI serves only to remove that which makes this industry what it is. AI is the death of this industry just as it is the death of humanity and it’s creativity.

    1. +RattyMouse
      Assuming your comment isn’t a troll; It’s not really lazy conceptually. Yes you can be lazy by overelying on it but just using AI doesn’t make you lazy.

  4. The thing is; AI does have good uses. It can be used for the boring tedius steps like programming and coding. Heck I’d even say it would be good for coming up with new software for specific purposes.
    But the problem is it’s not a good substitute for genuine creativity. AI can only replicate what we give it, sure maybe in a few hundred years AI will be so advanced that you can ask it to make anything but that’s likely because by that point AI will have absorbed so much content that there’s nothing left for it to learn. But even by that time; It still may not have the “Human Touch” that we have. Humans are flexible and we give meaning to the things we create, a machine just cannot do that.

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