In an unusual turn of events, a McDonald’s-branded Nintendo DSi made a brief appearance on a second-hand hardware store’s shelves in Japan before swiftly being removed from sale. This specialized DSi was originally created by McDonald’s as a training tool for its staff, featuring software known as the ‘eCrew Development Program’. McDonald’s utilized these DSi consoles for training purposes until 2018, after which the company transitioned to using tablets. The recent listing of one of these training consoles for sale prompted a response from McDonald’s itself, expressing disappointment at the situation.
The store in question, Hard-Off, promptly issued an apology and temporarily halted the sale of the McDonald’s DSi. They stated, “Regarding the DSi McDonald’s training model…we are currently temporarily discontinuing sales and are currently confirming officially with McDonald’s. We will notify you later, so please wait for a while. We apologize for the inconvenience.” While there have been previous instances of McDonald’s branded consoles appearing in second-hand markets, this particular listing seemed to draw significant attention, possibly due to its viral nature. It’s unclear why McDonald’s chose to intervene in this specific case, especially considering the history of similar sales.
It’s worth noting that McDonald’s may be exploring other training device options, such as the Nintendo Switch, although this remains speculative. What are your thoughts on this McDonald’s DSi listing in Japan? Do you think McDonald’s was right to intervene? Share your thoughts in the comments below.
They obviously weren’t ‘lovin it,
yeah, how it could happen
They were clean as hell, I understand why collectors where buying those consoles and that app with that mysterious password hyped them up even more, such a cool collab
Whenever something is interesting, unique or fun, you know it’s gonna be kept out of reach. It’s like they are taking lessons from Nintendo on how to limit the amount of fun available. It was bad enough that the exclusive mcnugget shaped “McDonalds Tetris Gaming Handheld” was produced and manufactured but never released outside of China… despite the fact that it would’ve been a huge hit. Especially with the decline in fast food patronage brought on by bonkers high inflation on food. Sales are WAY down right now with meals that used to be considered expensive at $7+ have now more than doubled in price to $15, people are now eating at home. If something as simple as a chunk of plastic with very cheap obsolete hardware containing a single 34+ year old game could get customers into a McDonald’s then why would they NOT do it? It makes absolutely no sense. The product already exists and everything.
If you own it. You have a right to sell it.
If it was meant to be sold McDonald’s would not interfere.
Ok and Displays from Stores for Video Games aren’t meant to be sold or owned but they are. If You own it, It’s Yours. People always defending corporations are wrong
The DSi was meant to train the employees, so like many companies you should return it after the training. It looks like they didn’t return the device to McDonald’s.
I don’t know much about copyright, especially not international, but I do know that this is going to bring the collectors price of this thing through the roof.