Speaking casually to NextGen.biz, Phil Harrison worldwide head of Sony Computer Entertainment revealed just how startled his company are regarding the phenomenal worldwide success of the Nintendo Wii.
“Yeah, I don’t remember reading anybody’s analysis predicting this two years ago or even a year ago to 18 months ago, but that doesn’t mean it’s a bad thing. We work in an entertainment business, basically, and entertainment has elements of fashion, and it has elements of the latest cool thing.”
– Phil Harrison
No idea why they’d be startled. Price, and hype combined to be a huge way to market the system. Plus a radical new design, was a great way to come out of the gate and gain speculation.