Executive vice president of sales and marketing, Cammie Dunaway, firmly believes that strong software titles are all-important to Nintendo and will in turn equate to strong, healthy software sales.
“We believe that the pipeline for games for experienced gamers is getting to be very robust and will continue to be so. I think strong games will have strong sales, and one of the things too is that these games can have really long tails. That it’s not just a matter of looking at the first month of sales.”
“Nintendo is working with third parties to help them understand that it’s all about taking advantage of the unique interface and our hardware. I think as people are getting more comfortable with our technology, they are creating better and better games.”
– Cammie Dunaway