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Nintendo Of America President Attempts To Explain Declining Wii Sales

The LA Times managed to catch up with Nintendo of America president Reggie Fils-Aime at this years CES to speak to him about the decline in Wii sales. Reggie told the publication that said he didn’t see declining Wii sales as a negative but rather he saw them as a positive leading into the release of the Wii U later this year.

“The Wii is now approaching 40 million homes here in the United States, so from a penetration standpoint we’re beginning to top out in terms of the total number of systems sold, and that’s why it makes so much sense to prepare for the launch of the Wii U.”

79 thoughts on “Nintendo Of America President Attempts To Explain Declining Wii Sales”

  1. Well said, as always Reggie. The Wii is on its last legs and people a re preparing for the launch of the Wii U, which looks to be expensive. Nintendo better bring out the big guns for the launch of the Wii U. They need a strong 3rd party line up, but they also need to have one of their 1st party games in there really show the public and game developers, alike the capabilities of the Wii U.

    It doesn’t have to be Mario of Zelda, but definitely a Mario 64, if you know what I mean. It could be a Star Fox, Metroid or Donkey Kong. I think they are working on something, but I can’t be sure.

    1. Oh my gosh i’m getting tired of these comments. How are people gonna say Nintendo needs the OBVIOUS. If wii support is low what do you think they’ve been working on all this time. They already said they’ve learned from the 3DS launch so what’s with all the skeptics?

      1. Its more about how nintendo isnt even with the current battel with ps3 n xbox. Nintendo wants to be different so ppl are intuned with how they talk

  2. Knight_Lautrec_of_Carim

    They call it ”saturation” on the market, I call it lack of support. Also, the WiiU would make sense 5 years ago.

    1. While it’s true that Microsoft got a few extra millions 360 units sold from RRoD and other hardware issues, it’s obvious that Wii had a MASSIVE lack of software support that pushed down sales 55% (!!!) year over year.

      STOP BRINGING UP THIS HARDWARE-ISSUES ARGUMENT!!!

      1. Wii sales for the past year may be down, but that’s because everybody has one! Even with people repurchasing an Xbox or PS3 they still trail behind in total lifetime sales. Wii has a wider demographic.

        It’s not a biased opinion. I have every system on the market but the Wii just just more fun, hands down. I’ll take Mario and Animal Crossing over today’s “big boy games” any day.

          1. Here, let me quote:
            “Wii sales are down because EVERYBODY ALREADY HAS ONE and THEY NEVER BREAK! Bring on the Wii U!”

              1. So, do you agree that hardware sales are going down because everybody haso ne already? As for software sales, they have indeed gome down… to PS3/360 levels…

      2. Knight_Lautrec_of_Carim

        I totally agree!

        Wii is the worse hardware to buy these days. I loved my Wii on the first 3 years, but now, It doesn’t have any good game to play unless your are a big fan of Nintendo, it has the worse internet support, and nintendo didn’t even suport new channels like before we got.

          1. Knight_Lautrec_of_Carim

            If you don’t agree just ARGUE against it. Don’t think posts like ”troll situation” or things like that will cover your total lack of arguments.

          2. ^ coming from the only troll we have. I don’t mind objective comments or even a healthy arguments.

            But this guy is just annoying.

        1. Gotta agree with you, last year only Kirby Returns to Dream land and Skyward Sword got my attention, i havent tried xenoblade but aside from that, i did not see anything that really interested me.

  3. I like the black Wii but is hard to install the hbc on it. I wonder how long is going to take for hackers to hack the Wii U? I might not buy it so i don’t care!

    1. shoot wood.i remember when a hacker hacked at playstation network which sucks a lot of and sony payed too much money.that was the best part of my life!

  4. Anyone who is familiar with the basic concept of a product life cycle will know that the Wii is well beyond the maturity phase, and is in the midst of the decline phase. What comes next is withdrawal and replacement.

    Economics 101.

    1. That doesn’t mean anything. Products don’t just reach the decline stage after time, it’s because sales are declining that they’re in the decline stage, not the other way around…

      1. “Products don’t just reach the decline stage after time”

        Actually, they do, depending on their market segment. The ones that don’t would be evergreen products that can sell indefinitely, like Coca-Cola or something like that. But electronic goods definitely have a finite shelf life, and as new things get introduced, their sales fall.

        And right now we know something new is going to be introduced….

  5. that was terrible. the reason why the wii sales were declining is not cuz of the wii u, but bcuz there weren’t any games to back it up! kirby and zelda weren’t enough! this year seems to be different though. what with mario party, rhthym heaven, and xenoblade. but if what the said was true, then there may be even more wii games after the arrival of the Wii U.

      1. You know, I never see you argue against the “everyone has a wii” reason. All you do is complain about the comments

        1. Then you have to be blind or having poor reading skills. There are comments where I do that above this one.

          Also, I’ve always said it’s a small reason for the decline, with lack of new software being the big one.

  6. 1 – It’s obvious that Wii reached a long range sales all over the globe, making it hard to sell year over year.
    2 – Wii is suffering from a lack of software suport, plus, its hardware seems to be overpassed 10 years now.
    3- Wii U is comming, so people knowing that wont be buying a Wii these days.

    I believe those are the reasons that Wii hardware is not selling so much these days.

    1. I meant i was gonna pre-order it when my local GameStop starts accepting pre-orders for it, i guess i should have been more clear.

  7. some people says that the wiiu is an xbox.well they are wrong because wiiu isnt finished yet and the graphics are steel in work so go to cry somewhare if u dont agree

  8. Listen people, This happened to the Atari 2600, NES, SNES, N64, Genesis, Saturn, Dreamcast, Gamecube, and now the Wii. This will happen to the Wii U and then the Wii 3 and so on. It’s a process when a console becomes outclassed by another console’s console it is withdrawed and a new console replaces it. The Atari 2600 lasted so long as it couldn’t be outclassed by others yet. Until the crash of the 1980s, however. After that, Sega helped Nintendo without trying to make the SNES to compete with the Genesis. The N64 was made to fight the Playstation. The Gamecube was to fight the PS2 and XBOX. The Wii was to fight the 360 and the PS3. The Wii U will fight the upcoming XBOX 720 and PS4.

  9. Now the only thing that gets me is this: the demographic for the wii is young kids and some older people. Sure there are people 18-24 but they are the minority. But you do realize that 80% of the wiis demo don’t watch e3, or CES, or stalk Nintendo sites. Most of them have no idea that the wii u exists of even comes out this year.

    I mean not everyone is a Nintendo try hard.

    1. Yes, but declining Wii sales come from the end of the Wii’s life cycle. People can still buy the Wii U on launch even if they don’t know about it yet.

    2. A few will, I saw it in some newspapers after E3, believe it or not this stuff isn’t restricted to gaming and technology websites…

  10. who the hell would buy a wii when they know the wiiu is coming, simple logic reggie. plus you can easily find brutally cheap wiis on various websites.

    1. Bad argument. That means there are people who don’t want a Wii. You can’t justify declining sales by saying the people left don’t want one, they have to be convinced to want one…

  11. Right now my mom plays Zumba on my wii……Lol while i play halo on my Xbox. I stopped playing my wiki cause lack of games and its just old now

  12. Math time!

    90 million Wiis sold worldwide since Nov. 2011
    1961 million worldwide households (from 2002 data*, the world population has since grown by about 1 billion)

    Let’s round both figures since each has grown a bit (and because the math is simpler!).
    100 million Wiis sold to 2000 million households. 5% of worldwide households have a Wii console.

    I understand that distribution of wealth, household averages, etc. weigh into this so let’s look at the regions in which the Wii sells the most:

    185 million households in North America
    317.5 million households in Western Europe
    63.12 million households in Japan
    An approximate total of 565.62 households.

    This means about 17.68% of households in the Wii’s three strongest markets have a Wii.
    But what about the households in poverty? The poverty level in the NA/WE/J regions is around 15% (poverty levels weighted accordingly). This means that around 480.78 households are above the poverty line. 20.8% of these households have a Wii.

    ~5% of worldwide households have a Wii.
    ~21% of the people in the Wii’s biggest regions who can afford a Wii have one

    Do not give me this bullshit about how “every house has a Wii” when GENEROUS approximations prove otherwise.

    *Most data from 2010 censuses; data from earlier dates was adjusted to reflect current figures

  13. Pingback: Reggie Fils-Aime explica la razón del declive en ventas de Wii

  14. No mention of the lack of good games being released recently? Because here’s a hint, leaving the console to die with few interesting games will kill it long before everyone’s bought it. I don’t honestly believe they’ve reached some majority of the population, or all the people who would have otherwise bought the console.

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