Matt Barlow, general manager of product marketing for Microsoft’s Interactive Entertainment Business, says that company is intent on capturing Wii owners that are looking to upgrade to a high-definition experience. The company hopes to capture Nintendo fans with blockbusters like Halo 4 and a $50 price cut on holiday bundles.
“I think this holiday season is an amazing jump off for all those people who may have been interested in the Wii and now want to be interested in high definition gaming. I can’t think of a better console for them to choose than one that has the most games available, the highest rated games available, than the Xbox 360 platform.”
“And when you look at the alternative experiences that we’re going to bring with SmartGlass, the entertainment providers that we’re bringing on board, with sports and music and movies and TV, and then if you think about those preeminent best selling blockbuster games that they’re going to want to play – Halo, Call of Duty, Assassin’s Creed, Forza, Nike+ Kinect Fitness – they either play first or they play best on Xbox 360 and nowhere else.”
“We’ve only scratched the surface…Kinect is going to be something that everyone’s going to want to own. Like I said, jump off is great and we like the way we’re positioned to pick those customers up. They really should consider an Xbox 360 if they’re looking for the best high definition gaming and entertainment platform.”