Microsoft’s immensely popular Xbox 360 console is on the verge of overtaking lifetime Wii sales in the United Kingdom. The console has sold eight million units in the UK which means that the console will overtake the Wii in just a couple of weeks. Microsoft regional boss Jon Grimes, told MCV that to think they would be the leader in our second generation is an achievement.
“Ten years ago, to think we would be the leader in our second generation is an achievement.”
“We have great people that have been with us a long time, and now it’s about strengthening that team.
“But what has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us.”