EA chief financial officer Blake Jorgensen told audiences at the Morgan Stanley Technology, Media, and Telecom Conference that all EA games will feature micro-transactions. Jorgensen says EA are building micro-transactions into all of their games and this will give consumers the ability to pay for things along the way in order to get to a higher level. Jorgensen believes that this is a business model that consumers are both enjoying and embracing.
“We are building into all of our games the ability to pay for things along the way; to get to a higher level. And consumers are enjoying and embracing that way of business.”