ShopTo’s purchasing director James Rowson has revealed in the latest edition of MCV magazine that the price cut they issued for the Wii U hasn’t driven sales enough. The company discounted the 8GB Wii U Basic console to test the market and see how it fared. ShopTo is selling the Basic package for £189.95, which is 24 per cent cheaper than the initial £249.99 asking price. ShopTo wasn’t alone as Amazon, GameStop and Asda also reduced the pricing. Another top buyer at one of the UK’s biggest games retailers says that Nintendo has to do something otherwise it’s the Gamecube all over again.
“[We’ve] taken the decision to reduce the price of the Basic Wii U to test the market and assess the impact of a price change for a short period of time.”
“[We are] looking to reduce [Wii U space] slightly but must admit [Nintendo’s] silence on strategy is deafening at the moment.”
“They’ve got to do something otherwise it is GameCube all over again.”
– Anonymous UK retailer