Nintendo president Satoru Iwata has informed investors that the next generation console launches this month will be good for Nintendo as they energise the video game industry. Iwata has reiterated that the company is focussing its attention of family based titles such as Wii Sports Club, Wii Party U, and Wii Fit U in an effort to appeal to a wider user base. However, that doesn’t seem to have worked in the UK so far, as Wii Party U dropped out of the top forty charts in its second week on sale.
“Other companies will launch new consoles (in the overseas markets at the end of this year), but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a ‘war of the game consoles’ played out in media articles, we wonder if the target user will actually be the same.”
“The games available at the end of this calendar year, ‘Super Mario 3D World,’ ‘Wii Party U,’ ‘Mario & Sonic at the Sochi 2014 Olympic Winter Games,’ ‘Wii Sports Club’ and ‘Wii Fit U,’ all lean more toward family use, and we are targeting those who bought Wii and would be interested in the Wii U offerings. That is slightly different than what other companies are aiming for.
“Thus, in the sense that we attract consumers interested in this category of video games, I think the launch of other video game systems is also good for us because they energize the video game industry as a whole.”