DFC Intelligence is releasing a new forecast on December 3rd in which they predict that the Wii U will reach global lifetime sales of 25 million units, only a quarter of what the Wii has sold, which passed 100 million units worldwide as of this year. These numbers would put the system closer in lifetime sales to the Gamecube, which sold 22 million units during its lifetime. In response to questions about whether it was a right move for Nintendo to release three big holiday titles in the midst of next-gen system launches, analyst David Cole had this to say:
“I think Nintendo is carving out a different audience. I think that being said it is the right strategy. The audience they are going after is not the ones that Sony and Microsoft are going after. Right now they need to go after Nintendo fans first. They should have done that last year but better late than never. So in answer to your question it is the right approach but really Nintendo now is just trying to do as well as the GameCube so they have a base to sell first party software.”
Independent analyst Billy Pidgeon agreed and added some two cents of his own.
“For the bottom line, console launches drive hardware, software and accessories purchases not only for the new hardware but for older hardware as well. Value added bundling, price cuts and highly anticipated new software for older hardware can boost sales of older systems during a fourth quarter retail period with one or more new console launches. Xbox 360 made big gains in hardware and software in 2006 as Wii and PS3 launched, and PS2 made hardware gains and maintained relatively high attach rates in 2005-2006, particularly during Q4 when Xbox 360, Wii and PS3 launches were underway.”
One thing that will be interesting to observe this upcoming year is how the PS4 and the Xbox One do after the holidays. This is the first generation where game consoles are launching into a recession, and as gaming hardware and software become harder to afford, will it significantly affect the gaming market? Do you think that Nintendo is taking the right strategy with the Wii U, or is too little too late? With a very solid 2014 lineup, this holiday season may be just what the system needs to regain some of their momentum.