McDonald’s have confirmed that Mario will be appearing in children’s Happy Meals in the United Kingdom. This is clearly a bid by Nintendo UK to expand and advertise the Mario franchise in the United Kingdom. Mario’s latest adventure Super Mario 3D World has performed poorly in the United Kingdom and has been outsold by the mediocre Knack each week. Whether this move by Nintendo UK will spread to the US remains to be seen.
Update: Nintendo previously ran a similar campaign with McDonald’s in Europe last year. Thanks, Bisylizzie.