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Research Firm Says Nintendo Amiibo Figures Are Among The Most Desired Smart Toys In US, Europe

Jason Coston, research manager at Interpret, says that even before Nintendo revealed Amiibo figures at last month’s E3 event they were among the most desired smart toys in the US, Europe and Brazil. The study produced by Interpret says that there are over 72 million children interested in smart toys around the world. The Amiibo figures will be introduced by Nintendo later this year.

“We tested interest in an extensive list of current and potential smart toy brands and even prior to the Amiibo announcement, smart toys based on Nintendo characters were among the most desired smart toys in the US, Europe and Brazil,” added Jason Coston, research manager at Interpret.

53 comments

  1. of course… stuff like that is a fucking money printer

    i pity the parents whose child discovers that they even exist

        1. No but that doesn’t mean I don’t know what it’s like. I were a kid myself not too long ago. I was taught to be patient and only ask for stuff when it was my bday/xmas and when I had done something good.

    1. 72 million interested? Looks like Nintendo won this generation again! ALL HAIL THE MIGHTY N!!!

      1. Indeed, even if just one third truly buys them we already won ahahahahah…

        Hallowed is the holy N!

      2. I believe the 72 million is the total number of kids interested in smart toys, not the number of kids interested in amiibo. Quote from the article: “The study produced by Interpret says that there are over 72 million children interested in smart toys around the world”.

        1. “smart toys based on Nintendo characters were among the most desired smart toys in the US, Europe and Brazil” So even if only say 25 million are interested, that’s still a shit load of money for Nintendo if those said 25 million buy multiple figures.

  2. I want them because I’m a collector, but I’m not a child. They should do better research.

  3. As a 27 year old Nintendo fan, I am ashamed to admit that I desperately want these too.
    Bring on Winter!

    1. You should not be ashamed. I think I have to get everyone of them, so maybe I’ll start buying one or two a month. They’ll fit perfectly with my Ganon statue, and Blue Shell. I should probably even make a shelf for them, as I currently have all my collector’s items in my closet…

      1. I’m actually planning to buy them all at once because I usually save money throughout the year for new consoles etc :)

    2. Our empire stands for self-respect, creativity and most important of all fun, do not let this Xbot/Electron infected world tell you what you should feel…

  4. I will likely collect them as well, but I don’t want to shell out $15 a piece… Ugh..

    1. I hope they won’t cost that much, but anyways, I’ll have to just buy one or two each month!

    2. I’m right there with you. The first ones I will probably buy is Mario and Link, possibly Samus in that mix. But eventually I hope to own them all. I’m all for a Non-Specific Action Figure amiibo as well.

    3. Considering the figures can be used for multiple games & store data for multiple games, 15 bucks is well worth it.

  5. I’m still wondering how these things really work. My guess is that it’s basically dlc that you can hold which to me sounds kinda cool. Nintendo also said you can use them on different games so in that sense it’s like portable dlc you can have on different gamers. I still want see how these things are truly implemented but the idea could be cooler than I first thought.

    1. Well in Smash Brothers they will “record” your skills and when you unleash them against others etc etc, they will also learn by themselves, improving themselves based from your skills and possibly learning new ones…

  6. If they are reasonably priced here in Brazil (that is IF Nintendo releases them officially down here), it’ll be hard to resist the temptation.

  7. I could care less about these things in game features. I just know these figures are gonna look BADASS on my shelf. Also, Nintendo if you’re smart give one of them away as a pre-order bonus.

    1. That would actually be a good deal, giving a choice between some of them whenever releasing a big game!

      1. Giving away one with Smash Brothers should be an obvious choice…

    2. It’ll most likely be Mario if it comes with the game. If it doesn’t come with the game & we can pick out the one we want, I’m going with Link. But this all depends on if I even go retail with the game.

  8. I’ll admit that I’m gonna be getting them too. My son has Skylanders on his 3ds but never interested me personally. Where the amiibos work with a variety of different titles in different ways and just look too cool for this Nintendo fan to pass up.

  9. I can see Nintendo releasing amiibo packs for DLC. Like whoever doesn’t make it in smash. Amiibo Figure and when you place it down it would be a special “warning New challenger approaching” and boom New character and maybe stages,music, or trophies. I like em. Imma get a few. As soon as i get a WiiU xD

  10. I bet my soul on it

    I can see why, Nintendo+Skylanders without the gimmick=GENIUS

  11. Wow! This guy remembered of Brazil.

    A shame that these things will cost four fucking times in Brazil than in USA, because of our shitty government :/

    U$10 = BR$60 (U$30)

  12. holy fuck, 72 million? it’s kinda weird that so many are interested in this toys….oh well, I’ll be purchasing my Zelda, Rosalina Amiibos soon.

  13. Smart toys definitely sound more of Nintendo’s domain than smart phones. Also, how bout smart handheld consoles?

  14. Nintendo has struck golden oil. The money they will make off of this will be incredible.

    Looks like the Wii U won’t be a failure for Nintendo after all!!!

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