Nintendo president Tatsumi Kimishima has admitted that he knew the Wii U would be hard to sell to consumers before the actual product launched back in 2012. The thinking internally at Nintendo at the time was that it would be a success as it was riding on the back of the hugely popular Wii console. However, this wasn’t set to be the case.
“In an internal sales representative meeting, someone projected that we would sell close to 100 million Wii U systems worldwide,” he said. “The thinking was that because Wii sold well, Wii U would follow suit. I said that, since the Wii had already sold so well, we need to clearly explain the attraction of the Wii U if we are to get beyond that and sell the new system, and that this would be no easy task.”
“While we announced our shipment forecast of 800,000 Wii U hardware, we are forecasting total sales of ¥500 billion for this fiscal year, about the same as last year,” Kimishima said. “I am not currently able to talk about concrete figures for unit sales, but we are planning for NX to make up for falling Wii U sales. Software for NX will also contribute to sales and profit.”
– Tatsumi Kimishima
“I do think Wii U continues to be attractive as a media device that changes life in the living room,” Miyamoto said, then adding that “[a] similar challenge continues with NX.”
– Shigeru Miyamoto