There’s simply no denying that Pokémon GO has been a major success on iOS and Android, However Pokemon producer Junichi Masuda really didn’t expect it to turn into such a phenomenon. Of course he knew it would be popular with fans, but he didn’t expect the kind of success that it has achieved. Here’s what he had to say to Game Informer.
“I personally didn’t expect it to be the big phenomenon it has become,” he said. “When we were first beginning the development of the game, I really just kind of expected that a lot of people would play it, but as a smaller thing, where people would just enjoy going outside and catching some Pokemon. That was really actually where we put the focus of the game. We really wanted to kind of distill the experience of catching Pokemon, make it a simple experience, you can go outdoors specifically, walk around, find Pokemon, and catch them. I really just wanted to kind of express that concept with the Pokemon Go application.”