Nintendo

New Stats: Super Mario Run Downloaded 90 Million Times But Only 3 Million Purchased Full Content

Nintendo’s latest mobile game Super Mario Run was released last month to IOS. The app is initially free to download and play for the first three levels, but then you have to purchase the rest of the game for a one time fee to unlock the full content.

However, it seems that not all of the users that downloaded the app wanted to pay the full price of the game. New stats from Newzoo, provided to The Wall Street Journal, show that the game was downloaded 90 million times, but only 3 million users purchased the full content. This means that less than 5% of people who downloaded the app played more than the initial few stages. The stats reported by Newzoo indicate that the game has earned $30 million in gross revenue since its release.

This may mean that Nintendo will need to re-think the price aspect of their upcoming mobile apps for other franchises.

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46 comments

          1. Mendicant, your GOD has made his triumphant return! Accept your position as garbage! I shall now be off to promulgate this momentous event!

            Feel enlightened and privileged that TalkingStapler has acknowledged a pawn of expandable stature as you are!

            1. Pretty hard to ignore a talking stapler. You wouldn’t happen to be a Red stapler, would you?

      1. Well not some people didn’t download the game and don’t wanna play it perhaps. So, I think the company is earning alot of revenue for this point after the launch of the game. Since its release on IOS on iPhone, I’m still waiting for the Android release date.

  1. P3. They definitely need to rethink the price; but Nintendo has still grossed $20 million so far, which is a nice profit considering what it must’ve cost to develop.

  2. I always thought that $10 was fine for the kind of game that SMR is, but damn if they’ve failed to get people to buy the game that much then they should probably lower the price.

  3. It’s still the cheapest Mario game ever. People is not used to paying $10 on the App Store though, is a completely different market to what Nintendo is used to. They will need to make some adjustments.

  4. Rules of free games,
    1. No one likes a 1 time cheap payment
    2. People likes to pay 1 dollar to get an extra life and 3 dollars for one world
    3. Screw The people and get microtransactions from them instead of a one time CHEAP payment of 10 dollars

      1. Well not some people didn’t download the game and don’t wanna play it perhaps. So, I think the company is earning alot of revenue for this point after the launch of the game. Since its release on IOS on iPhone, I’m still waiting for the Android release date.

    1. I hate to say it, but this fu is right… they’d have made a killing on micro transactions. Not from me… but from mobile gamers…that’s how they play.

  5. It’s not even out on Android though, is it?
    I don’t think we can call it a “flop” yet if it hasn’t been released on the dominant mobile platform.

    1. Not only did they put a high price on such little content they also dropped the bomb that… that’s it. There’s no more. So yeah, I can see why they didn’t get as many purchases as they hoped. You can’t slap Mario on a tired out mobile game formula and expect it to sell insanely. 3 million out of a potential 90 million purchases is a LOT of lost revenue. Yes, 3 mil is a lot, but 87 mil DIDN’T feel the need to purchase it at all, which means it’s not doing well. There are no ads in it, THAT is it’s only revenue. So yeah, they lined their pockets a bit, but not as much as they were hoping. For those thinking $30 million is a lot, it’s pocket change when compared to the $870 mil they missed out on by potential buyers.

  6. As others have observed we still haven’t seen how much this game will gross once it is released on the bigger Android OS. Hopefully it’ll see a higher paid attach rate but I am one who thinks $10 may be asking a bit too much for mobile gamers. Although I am also guilty of spending way more than that on a different mobile game and I still can’t justify that to anyone lol.

  7. I have downloaded that game four times, but only purchased it once. You only need to purchase the game once per Nintendo account.

  8. I really wish I could get into this game. I’m just tired of the New Super Mario Bros. titles lately, there’s going to be more than there are classic 2D Marios at this rate.

  9. I’m more than willing to pay 10 bucks for a good game that can kill time with no micro transactions. I am looking forward to playing this onice it’s available on Android OS.

    I think from discussing this with my friends who have it on ios that they should have put less in the free version to make the $10 version more profitable.

    1. Don’t forget you need an internet connection, whether you pay or not. I’m out of data this month, so I can only game offline for the rest of the week, hence why SMR won’t even be considered by folks like me.

  10. Well not some people didn’t download the game and don’t wanna play it perhaps. So, I think the company is earning alot of revenue for this point after the launch of the game. Since its release on IOS on iPhone, I’m still waiting for the Android release date.

  11. They should have used a model somewhere in between micro-transactions and premium. They could have easily sold levels at 2 for $1 or a full game for $10. Breaking cost into smaller bites is what the mobile community expects. If Nintendo didn’t want to “rip off” consumers, they could have set a cap to how much could be spent on micro-transactions before the entire game was unlocked automatically.

  12. The amount they spent on Marketing alone probably killed all the profits.
    I downloaded the game, find it enjoyable, But I specifically will not pay £8 for it.
    It really sickens me how much Nintendo charge for their products. The price of VC stuff is extortionate

  13. Why are people sp upset about the 10 dollar price? Have you seen the dumb shit people make you buy in the other so called “free” games? Like 100 dollars for some crowns or diamonds or whatever to buy stupid digital cosmetic crap or fast the progress pf the game. I hapilly payed those 10 dollars and now I have full access to the game and can get everything. I remember in a horror game in the App Store there was a cool ass sword and to get it I would have had to play like 100 hours of the same repetitive shit or pay like 100 dollars, for a digital good looking sword! Yet, for 100 I can buy tons of decent and complete 3DS or Wii U games!

  14. Purchased day one and it was totally worth it. Great game, probably the best mobile game I’ve played in years. They made the right choice not putting the easy faux control pad on screen so common these days and actually catering 100% to phone owners.

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