Nintendo’s latest mobile game Super Mario Run was released last month to IOS. The app is initially free to download and play for the first three levels, but then you have to purchase the rest of the game for a one time fee to unlock the full content.
However, it seems that not all of the users that downloaded the app wanted to pay the full price of the game. New stats from Newzoo, provided to The Wall Street Journal, show that the game was downloaded 90 million times, but only 3 million users purchased the full content. This means that less than 5% of people who downloaded the app played more than the initial few stages. The stats reported by Newzoo indicate that the game has earned $30 million in gross revenue since its release.
This may mean that Nintendo will need to re-think the price aspect of their upcoming mobile apps for other franchises.