US: Nielsen Study Finds Most Non-Gamers Aren’t Aware Of The Nintendo Switch

A new report produced by Nielsen and published by Polygon has revealed that a number of non-gamers aren’t really aware of the Nintendo Switch. By contrast they are more familiar with the PlayStation 4 and Xbox One. However, both of these consoles have been on the market for a number of years, so it is not entirely surprising. It should also be noted that the vast majority of non-gamers surveyed weren’t really aware of the PlayStation 4 Pro or the upcoming Xbox Scorpio. The data for the “Games 360” report is conducted during the first quarter of each year which ends March 31st. Polygon says the results were from over 2,000 online surveys.

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60 thoughts on “US: Nielsen Study Finds Most Non-Gamers Aren’t Aware Of The Nintendo Switch

  1. It’s maybe a bit troublesome that it’s only 7% for the Switch. But I’m not surprised that it’s lower than PS4 or Xbox One. First, PS4 and XBox One advertise like crazy during sporting events and other shows aimed at older audiences. Nintendo tends to advertise more in the under 13 demographic. Secondly, the PlayStation and XBox are established brands that just have a new number after them; the Switch is entirely new, so it’s not surprising that it’s lower.

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  2. B-But they told me that the Switch was only doing well because of the casuals, and not that said casuals are all over the PS4 instead 😱

    Liked by 3 people

    1. Casuals don’t really bother with both, they know about the PS4 due to the fact that it’s been around since 2013.
      Nintendo Switch was just released back in March but it still more known than the Xbox Scorpio if you noticed.

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    2. Most Casuals are not going to buy the switch. This is not going to be a “Wii” situation as the Switch will eventually hit a “Saturation-point” where gamers that have moderate love for Nintendo will all have the switch, then sales will begin to drop. – That’s my theory, and we’ll see how it holds up. Now… if Nintendo manages a game like Wii Sports… or a serious mainline Pokémon game, they could get a huge surge as the 3DS handheld gamers convert over, but that’s just cannibalizing current users from one Nintendo Install base to another Nintendo install base. The hype that results will definitely bring in some new people also, but the majority will be existing Nintendo consumers. – That may be happening now as we’ve seen 3DS sales slow.

      Switch will be a Success for Nintendo regardless, baring them doing something really stupid, which is still not out of the question. However, it’s not going to pull in the casual $$$. I’m guessing Gamecube sales figures by the time it’s all said and done.

      Liked by 1 person

      1. GameCube? Really? I’m expecting 3DS/GBA level at minimum.

        Zelda is the game that’s moving systems right now.

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      2. Gamecube level sales? If you really expect the Switch to do less than 25 million, then honestly you aren’t paying enough attention to historical data and current trends. This is assuming that Nintendo doesn’t release a successor to the 3DS, which I believe would fall under what you call “something really stupid”; but to think that the Switch will only sell around 25 mil after the 3DS has sold over 65 mil is a ridiculous thought.

        Liked by 1 person

      3. I thought Gamecube sold 35 million. I may have been thinking of the N64.
        Also, I did mention the caviat that if Nintendo-developed do cannibalized it’s handheld gaming install base, Switch sales could be much higher, although Nintendo’s total install base will be just above flat. Guess we’ll see!

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  3. Notice how they barely know that the Xbox Scorpio is a thing and the Switch is still more known than it XD
    This is a bit a clickbait article as the Switch is pretty new hardware and Nintendo has lost a lot of people so non-gamers will forget about them and barely know anything about the Switch.

    However, the fact that it’s more known than the Xbox Scorpio (More Powerful Hardware) is a good sign. We could see the Switch becoming just as known as the PS4 and Xbox One.

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    1. Xbox fans barely know Scorpio is a thing. With few to no exclusives, and little hype around Scorpio, I’m not sure Microsoft wants to stay in the console business much longer.

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      1. haha, well, I say that because I know xbox fans that don’t know what the point of scorpio is unless Microsoft has some games they haven’t told anyone about. So mostly I was talking from those I’ve discussed it with. I’m sure you’re right, there will be a Niche market for it. More so if it has GAMES. XD. If there’s one thing Switched proved, with the right game, you can sell anything.

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      2. It’s not about exclusives, as Phil Spencer would put it.
        But do I sense Spencer becoming bitter? He was revered like a Jesus when he stepped in charge and everything was fun and games.
        But I guess I would be under a lot of stress if I had to run a sector that is hanging on a thread waiting for investors to cut it out.
        One day money pumping will end, and who everyone will blame? Phil Spencer.

        Liked by 1 person

      1. Yes, you must influence the public education system so that school students will accept Nintendo into their lives.

        Like

    1. And everyone has heard of Playstation and Xbox.
      They will check in PS4 even if the last time they saw “one” was a Playstation 2 console as their DVD player.

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      1. King Kalas X3 {Greatness Awaits. This use to be something that awaited those for all consoles. It's sad it's mostly just a PS4 slogan these days. Maybe Nintendo will get back to that greatness with the Switch. Only time will tell.} says:

        You used the word right but I’ll post this here any-damn-way!

        Liked by 1 person

      2. King Kalas X3 {Greatness Awaits. This use to be something that awaited those for all consoles. It's sad it's mostly just a PS4 slogan these days. Maybe Nintendo will get back to that greatness with the Switch. Only time will tell.} says:

        You’re welcome. lol

        Liked by 1 person

      3. King Kalas X3 {Greatness Awaits. This use to be something that awaited those for all consoles. It's sad it's mostly just a PS4 slogan these days. Maybe Nintendo will get back to that greatness with the Switch. Only time will tell.} says:

        It’s hard for me not to notice since The Princess Bride is one of my most favorite movies. Along with a number of other 80s movie gems. Like Legend or Labyrinth. (Not looking forward to the Labyrinth sequel I heard about awhile back, though.)

        Liked by 1 person

  4. To summarize this story: People who don’t keep up with video game news aren’t on the cutting edge.

    So, basically how it’s always been.

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  5. Where I live, I find that hard to believe.

    I see Nintendo Switch ad posters whenever I board the subway. And sometimes I’m playing my Nintendo Switch beside them. XD

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  6. I wonder what kind of people participate in an online survey.

    “japanese_girls_vomit_into_each_others_assholes.avi” – 457MB

    Click on one of the following offers to download the file:

    – Register your mobile phone number now and win an Apple MacBook Pro.
    – Are you Taylor Swift or Miley Cyrus. Take the test and find out. Sign up.
    – Participate in an online survey by Nielsen.

    Liked by 1 person

  7. With all the Switch ads in movie theaters and the Super Bowl, how can that many people not know about the Switch?

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  8. This is stupid. Of course a non gamer probably won’t know about the Switch. And I can see why the Playstation brand is more recognizable. All I ever see is Playstation games everywhere I go (mainly PS2). Like when I go to yard sales and thrift stores, I always see PS2 and PS2 (and Xbox) games. But rarely find Nintendo games. Either that’s because there’s a lot more Playstation games out there, or people just don’t want to get rid of their Nintendo games.

    Even on TV, you hear about Playstation and Xbox much more than Nintendo. It’s a twisted world.

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      1. Ban me? You told me to kill myself over a piece of plastic. I think you’re a f’ing idiot but I wouldnt tell you to kill yourself. Im surprised you havent been banned. You take things too far and need help.

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      2. I dont care if you were having an off day. You dont say bs like that regardless. No matter how pissed off I am I wouldnt tell someone to kill themselves over a video game company. That shit is just as bad as being racist.

        Like

    1. My brother’s a diehard Pokemon fan and even he never watches Nintendo directs because he gets everything that’s relevant to him from Serebii and his friends.

      I’m sure he would enjoy more Nintendo games than just Pokemon if he was aware of them, but he’s not aware because he doesn’t tune into Nintendo directs, he doesn’t load up the eShop every day to see if there’s something new.
      He doesn’t do those things because he isn’t a Nintendo fan, he’s a consumer Nintendo can’t be stuffed promoting to.

      Same goes for Blizzard, he didn’t even know about Overwatch until I bought it for his birthday because he never watches twitch which is the only place I’ve seen it advertised. He already played Starcraft, Starcraft 2 and Warcraft 3, but he’s not a video game enthusiast who follows video game news. He just takes what he hears about and only looks up things related to what he’s already into.

      This is a guy who hosts LAN parties at his place and probably hasn’t heard of Super Mario Odyssey.

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  9. King Kalas X3 {Greatness Awaits. This use to be something that awaited those for all consoles. It's sad it's mostly just a PS4 slogan these days. Maybe Nintendo will get back to that greatness with the Switch. Only time will tell.} says:

    Only 2000 surveys! Quick! Call Nintendo & tell them the Switch is doooomed! DOOOOOOOOOMED, I SAY!!!!

    /s

    Like

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