Nintendo of America president Reggie Fils-Aime has taken part in an in-depth interview with Waypoint and discussed a number of crucial things. He states that the company sees the Nintendo Switch as their number one priority, which isn’t surprising given its their latest platform, but he says that the ageing Nintendo 3DS really isn’t all that far behind.
One of these partnerships that we didn’t see, so far at E3, has been the mobile side. Obviously, you’re working with a number of partners in mobile and I think a lot of folks came in expecting to see some announcements about what you’re working on there—at least more detail about Animal Crossing on mobile. Instead, the Nintendo Spotlight was entirely Switch-focused (and you included some focus on the 3DS in the Treehouse Live segments that followed). When can we expect more to hear about what Nintendo’s future mobile plans are and how has that been going for you so far?
Sure. Let me unpack that first. We believe that here at E3, what the consumer, the player, the fan, whether they’re physically here, whether they’re watching from home, largely we believe that they wanted to understand more about Nintendo Switch and the Nintendo Switch proposition. You said that at the outset: “This is Nintendo Switch’s first E3.”
And so, we wanted to make sure that the communication behind that platform was strong, to the point. That’s why the Spotlight focused on Nintendo Switch, that’s why the very first game we featured in Nintendo Treehouse Live was Super Mario Odyssey, that’s why we executed the three different tournaments all featuring Nintendo Switch. When it comes to mobile, we are just not sure if E3 is the place for us to be talking about mobile. As we think about our priorities, we see Switch as number one priority, followed very closely by the Nintendo 3DS. We’re just not sure if E3 is the place, versus, whether it’s a South by Southwest, or other opportunities to talk about that content.