Nintendo Labo

Reggie Fils-Aimé Says That The Labo Has “Absolutely Met Our Expectations”

During E3 2018, Reggie Fils-Aimé spoke with Forbes. There, multiple topics were discussed. One of those topics included Nintendo Labo. The Labo launched a couple of months ago, but we don’t know much in regards to how well it has been doing. Well, thanks to Reggie, we now know that the Labo has “absolutely met our expectations”. According to Reggie, Nintendo is “going to continue to support [Labo], not only through the balance of this year, but well into the future”. Here’s what Reggie said in full:

Perez: Bringing up Nintendo Labo again, that was kind of your first big release for the fiscal year. How’s it been doing? Has it met your sales expectations and do you have expansion plans for it as we approach the holidays?

Fils-Aimé: So it’s absolutely met our expectations, and to put this in perspective, we see Nintendo Labo as a title and a platform that will sell for extended periods of time, much like we experienced with Brain Age on the DS or Wii Fit on the original Wii. And so for us, what we need to make sure we do is continue to drive engagement with parents and their kids. There’s a lot of activity happening this summer as parents are looking for experiences for their kids while they’re out of school. Here in the Americas, we have activity going on in the fall in the educational market, showing how Labo can be used for an entry into coding, as well as the maker community and the creation of the Labo toy-cons themselves. And so it is going to be a key product for us, and something that we’re going to continue to support, not only through the balance of this year, but well into the future.

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6 comments

  1. Frankly, I cannot wait to see what the next single project Labo kit is (like the giant robo kit). I don’t own one, but I love the idea.

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  2. Speaking of Wii Fit, it’s probably one of the only casual Wii titles I wouldn’t begrudge getting a new entry on Nintendo Switch. Of course, a better alternative would be to make the Wii Fit into a mini-system of sorts for about 50-80 bucks for fans of yoga.

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