Nintendo Senior Vice President for Sales and Marketing Doug Bowser has told ArsTechnica that docked Nintendo Switch play time and handheld Nintendo Switch play time is roughly even, which is extremely interesting. It’s around a 50% split between the two. Handheld mode includes both tabletop play and fully handheld.
“Play time split between docked and undocked play on the Switch is “about even—about 50 percent in the dock and 50 percent away from the dock.” That latter includes both tabletop play and fully handheld play; Bowser said the company doesn’t currently monitor which “undocked” mode a player is using at any given time.”
“One of the nice things we’ve seen with the Switch is we’re able to read more telemetry data in how players are engaging with the content,” Bowser said. “We get that when they connect, if they have a Nintendo account we have the ability to understand how they’re engaging with the device….From a positioning standpoint we can look at various titles and how they’re being played. That allows us to think about various ways with digital marketing and some of our videos to know how to position them.”