The Brand Relevance Index for 2018 has been published online and it makes for interesting reading. As you know, the UK is the biggest video game market in Europe so its interesting to see which brands consumers in the United Kingdom favour. Sony’s PlayStation brand is now at number three which is quite some achievement as it was number nine last year. Apple is at number one, Xbox has fallen to number seventeen, and Nintendo has risen to number eleven. Check out the top brands here.
UK: Nintendo Now Ranked At Number 11 For Brand Relevance
Is anyone else bothered by how Mario and Peach got new renders for the game while Luigi and Nabbit still have their old ones?
Isn’t that technically Toadette as “Peachette”? Oh man… Look at her tiny shoes.
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That’s quite nice. Hopefully they’ll reach the top 10.
In the top 10 right where they belong.
Frankly, they belong in the top 5.
We’re both talking about the PlayStation brand, right?
(Sorry if that’s a stupid question. I can be a little slow sometimes.)
The list kind of loses legitimacy when the NHS, the government healthcare system in the U.K., is on it. After all, it’s not like anyone has a real alternative choice is it? “This thing that everyone HAS to use is a really relevant brand” isn’t exactly a very significant statement. It’s like naming “water” or “salt” popular foods.
Not really. The fact it’s on here means the brand is well liked by the majority in the UK. Just because it’s the only choice in it’s area doesn’t change that.
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