The Brand Relevance Index for 2018 has been published online and it makes for interesting reading. As you know, the UK is the biggest video game market in Europe so its interesting to see which brands consumers in the United Kingdom favour. Sony’s PlayStation brand is now at number three which is quite some achievement as it was number nine last year. Apple is at number one, Xbox has fallen to number seventeen, and Nintendo has risen to number eleven. Check out the top brands here.