Update: Nintendo has denied Satoshi Asano’s claim
Japanese politician Satoshi Asano has revealed in a lengthy post on X that Nintendo currently lobbying with the Japanese government in a coordinated effort to push back against the threats from Artificial Intelligence. While it’s not explicitly stated, it seems as though Nintendo is trying to protect their IP, which is something the Kyoto-based company has been doing for many years on a number of fronts. Here’s a rough translation:
“Thank you all for your comments and opinions on my recent post about generative AI yesterday.
While I recognize the convenience of generative AI, this discussion has once again made me realize how important it is to protect creators’ rights. I sincerely take to heart the fact that my post has sparked debate.
Upon researching the matter, I found that in a past dispute, Yomiuri Shimbun filed a lawsuit against Perplexity AI in 2025, seeking around 2.17 billion yen in damages for unauthorized use of its articles. Nikkei Shimbun and Asahi Shimbun have filed similar lawsuits.
Overseas, The New York Times has sued OpenAI, and Getty Images has sued Stability AI over copyright infringement.
In Japan, recent initiatives include the Ministry of Economy, Trade and Industry publishing a “Guidebook for the Use of Generative AI in Content Creation”, which recommends checking AI-generated works for similarities to existing copyrighted materials. More companies, such as DeNA, are developing AI systems using their own proprietary data. Meanwhile, Nintendo avoids using generative AI to protect its intellectual property and is also engaged in lobbying efforts with the government.
As Representative Tamaki stated in his post, our party plans to promote the ethical use of generative AI while considering stricter regulations. We will take into account the valuable feedback we’ve received from creators and work toward implementing effective measures.
We welcome your continued opinions and input.”

So even they know that pushing for AI is bad.
This is so fucking cool, my God.
It’s not a matter of “even they”. Nintendo would be the last ones I’d imagine actively pushing for AI, considering their history of being protective over their franchises.
As much as they can make wrong decisions, being pro-AI isn’t something I could ever fathom.
A bit logical, AI drifts on everything and anything (especially the nonsense) and is not really regulated.
That said, the title is misleading, you would think that only Nintendo is putting pressure, but actually: everyone does it.
Since when is Nintendo against drifting? If anything, they’d more likely say that it doesn’t do any such thing.
How do? It doesn’t make any sense.
(Joy-Con drift)
AI DRIFT.
Ah I see. Good point.
I give them that. AI is not the solution for good games, as everyone thinks.
It can be a tool, but that is it.
You see that guys? Nintendo is overprotective with their IPs. Using AI to make games, cartoons and movies will not be a easy task. It will make it look completely complicated.
Holy crap! Based Nintendo!!!!!
God bless Nintendo of Japan forever.
Their righteous in each and EVERY case!
Prove me wrong. Change my mind. Thank you, Nintendo!
Nintendo W. Now find my 8 pages
HELL YEAH NINTENDO
Props for this. AI art is so embarrassing, just no.
Are you an artist?
I quite enjoy the artstyle AI art has developed for itself, so to each their own.
“how important it is to protect creators’ rights”
yet they see fit to patent an idea, a concept. I think they should amend the statement to “how important it is to protect creators’ rights unless it creates competition for us”
AI is a something really help- and useful. just because sone are misusing it, doen’t mean itˋs bad and that it needs some special kind if regulation. Besides that, I#m pretty sure I read somewhere Nintendo saying, for specific tasks, AI can indeed be helpful in developing games.🤔
Wow, this is really interesting! It makes sense that Nintendo would want to protect their games from AI. They’ve always been super careful about their characters and stories. Good for them for speaking up!
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The situation highlights how AI regulation is increasingly intersecting with major industries like gaming and entertainment. When powerful companies engage with policymakers, it often sparks wider debates about fairness, innovation, and legal boundaries. Similar regulatory questions appear in many regions, and reviewing public legal data such as Charleston Court Records can help observers understand how laws adapt to emerging technologies. These discussions may influence how governments worldwide handle AI oversight in the future.
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