Nintendo president Satoru Iwata has tried to explain to investors why its digital offering aren’t cheaper than fully fledged retail copies. Iwata says that as the content is exactly the same as what is offered in a retail version of a game then there should be no reduction taken into account. Iwata says that he ultimately doesn’t want to devalue software.
“Although the mainstream idea regarding the digital business in the industry before we actually started selling software in both digital and packaged formats last year was that the digital version should or must be priced lower than its packaged counterpart, we decided that, since the contents are the same, the company would offer the software at the same price, be it the packaged version or the digital version. This is because we want consumers to value software as highly as possible and because we have been trying to heighten the value of our software whenever we produce it.”