Nintendo

Nintendo Wii: Nintendo Admit Wii Shortages Are A Missed Opportunity

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Speaking to online news publication news.com, Nintendo of America president Reggie Fils-Aime confesses that the Wii shortages are a missed opportunity for the company.

“At this point, we are literally trying to catch up with demand,” he said. There is no secret plan to store Wiis in a warehouse to spur demand. The company, after all, is trying to reach out to women and to 40- and 50-year-olds who aren’t avid gamers.

“They aren’t going to sleep outside of a store overnight or visit a retailer five or six times,” he said. “It is literally a missed opportunity.”

Reggie Fils-Aime

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