“At this point, we are literally trying to catch up with demand,” he said. There is no secret plan to store Wiis in a warehouse to spur demand. The company, after all, is trying to reach out to women and to 40- and 50-year-olds who aren’t avid gamers.
“They aren’t going to sleep outside of a store overnight or visit a retailer five or six times,” he said. “It is literally a missed opportunity.”
– Reggie Fils-Aime