EA have admitted that they’re struggling with profitability on multi-platform ports for the Nintendo Wii.
“To be honest, the Wii platform has a been a little weaker than we had certainly anticipated and there’s no lack of frustration to be doing that at precisely the time where we have the strongest third party share. We’re reaching out to Nintendo to find ways to partner to push third-party software harder. I frankly think they [Nintendo] need more beats in the year than what they get out of a first party slate to be able to have the Wii software platform perform as well as they would like.”
“Wii is where we’re missing it, I really do think that the opportunity exists to find different ways to partner with the first party [Nintendo] in this case to help establish in the minds of the consumer legitimacy of some of these other brands when they’re going out multi-platform because very, very few multi-platform titles are succeeding on the Wii so far.”
– EA CEO, John Riccitiello