With Nintendo’s rivial competitors both releasing motion controllers you’d think that Nintendo would eventually cave in and announce a price drop for its current hardware, well according to Cammie Dunaway that’s not going to happen anytime soon.
“Right now, we continue to see demand at very strong levels. It’s tough to find a Wii now. If we hit 100 stores in the area, we would find Wiis in only 20 percent of them today. That tremendous strength we had in December really wiped the pipeline clean. Our pipeline, the retailer pipeline. And so, with that kind of demand, it doesn’t suggest the need for any pricing actions.”
– Cammie Dunaway, executive vice president of sales and marketing