EA’s CEO John Riccitiello has openly admitted that releasing sequel after sequel has ultimately damaged EA’s overall portfolio.
“If you go back seven years, we were the leader. And we dropped the ball. Our IP deteriorated, our costs went up, and we didn’t really have an answer for the rise of digital… Need For Speed ended up flat on its back. That annual sequel thing got to us. That was a very tough business run. We just didn’t have the portfolio.”
– John Riccitiello, EA