Nintendo offered an explanation for why the Nintendo 3DS revision and Super Smash Bros. collaboration weren’t revealed during E3. Apparently, the Nintendo Direct announcements were not the “most appropriate” things to discuss during E3. During the 3DS software showcase, Nintendo focused solely on games that were already revealed – should Nintendo have announced the latest Nintendo Direct news at that time?
“At E3 we had very specific announcements that we wanted to focus on. We had a lot of things to talk about, and we had to decide which things were most appropriate for each method of announcement. E3 is just one of the many opportunities for companies to make announcements, and we’re always looking for the most appropriate ways to both inform and surprise consumers.”