Nintendo president Satoru Iwata has revealed that the Nintendo Direct presentations roughly attract between 600,000 to 1 million viewers. Iwata says that due to the viewing figures, and the hardware and software sales attributed to them, they will continue releasing regular broadcasts.
“Each time we do a Nintendo Direct broadcast, more people visit the Nintendo eShop to download game demos and 3D videos, and it has become clear that it also leads to a higher use rate of the hardware, and even higher hardware sales. This convinces us that it is worthwhile to do regular broadcasts.”
“Just as some marketing methods lose their appeal over time, people will become bored if we simply continue to do the same thing, as is the case throughout the entertainment industry. In a sense, I feel that Nintendo Direct has an entertainment aspect too, so I think the challenge is whether we can continue to innovate successfully.”